The Joel Erway Show

There are three core phases of growing a high ticket course business.

Not everyone goes through the three phases, and some people stop at every stage.

You need to understand what takes place when you launch a high-ticket course.

Listen to the podcast to get a high-level overview of these phases.

• The experimenter phase. [1:52]
• The growth phase. [3:04]
• The scaling phase. [4:59]
• Build additional assets. [5:17]
• Some people are born leaders. [5:30]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Anyone can say, "You should raise your rates," or "Increase your price," without giving any sort of logical consideration when it comes to pricing your high ticket courses.

Figuring out the price of your high ticket course is very important in the market field.

This is something that many people don't talk about.

Today, let's uncover the perfect pricing model.

• You can charge premium prices, but that doesn't mean you should. [3:12]
• The four pillars of perfect pricing. [3:21]
• Ideal pricing is perceived value. [3:40]
• Perfect pricing is comfortability in delivering. [4:07]
• The price is aligned with a market that is willing and able. [5:11]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When I started to launch my high ticket courses and my coaching programs back in the day, I didn't have a clear idea of what a customer journey was.

I realized that a customer journey means to take somebody from point A to point B.

When you set the customer journey correctly, they will be your customer for life.

Find out here the importance of the customer journey.

• Nobody wants to stop once they get to a particular milestone or momentum. [3:04]
• Understand that once the promise and obligation are fulfilled, they will have new problems, and if you don't understand, a couple of things can happen. [3:41]
• Getting crystal clear on your customer journey is a crucial component to long-term success. [4:24]
• Map out your customer journey. [4:58]
• People focus on the big goal most of the time, but we can often fine-tune and zoom in on a mini-goal. [5:48]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

In the world of digital marketing, it is very easy to get overwhelmed with all sorts of different types of fancy gimmicks and funnels.

When I started to discover power offers, where long-form webinars fit into the whole picture of a growing business, I realized that what we have been taught has been overkill.

We need a minimum viable funnel to get up and start collecting revenue.

Find out how to set up your minimum viable funnel and why it is so important in your business..

• The people who we are targeting with high ticket offers value their time more than their money. [3:38]
• Design an acquisition system around their values. [4:48]li>
• The minimum viable funnel is the mini webinar funnel designed for high ticket courses buyers. [5:02]
• Your power offer is your promise. [6:10]
• The number one way to build trust with cold leads is if you speak their language better than they know themselves. [7:00]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

If I were to identify one thing that has moved the needle more than anything in my teachings, it would be the power offer.

Power offer is converting the message into a direct response that gets people to raise their hand and say "yes."

It's a simple one to two-sentence that is very powerful.

Want to know how to create a power offer?

Find out here…

• The framework of power-offer. [3:37]
• Launch the power offer with paid ads. [3:56]
• You need to understand what it is that your audience really wants. [4:51]li>
• People want to learn more before making a buying decision. [6:45]
• Targeting your ideal avatar. [6:53]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas.

I was running paid traffic and all sorts of different ways to sell a course.

I remember it was so difficult to get people and sell the webinar.

But now, targeting and discovering the ideal avatar is easy.

Find out how.

• Market sophistication and market awareness. [2:36]
• Understand who it is that you are targeting. [3:54]
• The people who have tried and failed are the closest to the conversion hole. [7:30]
• Every stroke is a conversion that you need to make for your marketplace. [8:44]
• The only thing that you need to focus on is why your solution is better than everything else. [8:59]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered how I discovered the model of the high-ticket course?

Back in 2016, when I was scrolling Facebook, somebody posted a blog.

It was written by Elon Musk, the founder of Tesla.

And it was a huge eye-opener for me..

Interested? Find out here..

• The ascension model. [3:01]
• The holy grail of Internet marketing. [7:17]
• It's easier to sell a high-ticket product first to validate your offer. [7:39]
• The different tiers of high-ticket courses. [8:27]
• The discovery of mini-webinars. [9:54]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently launched my first official book in the marketing space.

I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book.

I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with.

Listen to the backstory and get some additional context.

• The origin of high-ticket courses. [2:26]
• The first course that I wrote sold a few hundred copies. [4:12]
• The first high-ticket offer I made. [7:16]
• I launched a lower ticket product. [8:35]
• The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It has been a while since I've had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible.

Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum.

In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers.

We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to.

This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do!

• Marketing and selling are not the same activity. [6:31]
• The unique selling proposition. [9:59]
• Not everything that is true is believable and not everything that's believable is true. [14:25]
• The offer is the make-or-break component of any campaign. [23:15]
• Difference is what gets attention. [25:44]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It all started when we were on vacation when I decided to isolate myself a little bit from Facebook and other social media networking sites.

I want you to be very careful about the groups that you follow.

And that includes me..

Find out why..

• Be hyper-aware of the people that you follow. [3:58]
• Two sides of personality when you start understanding the guru space. [5:09]
• What you saw on the outside is the exact opposite of what you saw. [7:22]
• The number one thing that you have to look for is their style. [11:36
• The people that you follow are the walls of the echo chamber that you are building now. [13:38]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.