The Katie Lance Podcast

Community is everything – it’s how I launched my book, this podcast, our vlog, our #GetSocialSmart Academy – it’s truly been a cornerstone of our business.

I am often asked how we have built our community over the years. Here’s the truth - people want to feel like they are a part of something bigger than themselves. Building a community is an amazing way to grow your business and your social media presence.

How can you build a community? Be a giver. Notice people around you. Be a good finder. Surprise and delight people. Give without expectation.

Also, think about what you are good at. What is your skill set and what do people ask you about? There are communities for everything! A great community can be an amazing support network and it can also help your business in so many ways.

Lessons learned

• Find your niche
• Give without expectation
• Take the online offline

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

A few years ago, we saw a massive shift from blog to video content and so we decided (with the prompting of my team) to start a show! We launched my YouTube channel and recorded the 1st 99 episodes on my iPhone 6S+ without a mic or fancy lighting, and it made a huge impact in our business.

Creating episodic content has been huge for us and this podcast tells that story – lessons learned, why content alone is not enough, how we think about distribution of content and why it was one of the best business decisions for us!

Lessons learned

• Have a plan – Asana (consistency counts!)
• Distribution is key – repurpose, repost, repackage
• Email is not dead – this has played a big part of how we distribute our vlogs each week!

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Vlog Like A Boss by Amy Schmittauer
• Tripod
• Lighting

As much as I love social media – it is not the silver bullet. Social media will never replace a handshake, a hug, a phone call or a handwritten note. Social media is an incredible medium but should never replace a real conversation. This podcast shares my thoughts about this and a few actionable tips for you to take the online – offline!

Lessons learned

• Reach out to someone today – call or text them!
• Don’t be afraid to call someone out of the blue
• Sometimes it’s important take the online offline – things get lost in translation

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Time is our greatest ally and when it comes to business (and life) - sometimes we have to learn by doing. By sticking it out. By doing things we aren’t sure we can (or want to do.)

In this podcast I talk about the value of learning what we are good at, what we aren’t, who we want to work with, who we don’t, who we say yes to and who we say no to.

I talk about the value of just sticking it out - not too many people do! Time is everything in business and life!

Lessons learned

• Give yourself grace
• Get a support network – colleagues, friends, coach
• Be realistic

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

It’s easy to just turn into a task-master when we run a business, or work for someone else, or run a family. But in this episode, I challenge you to go beyond tasks and think about being a visionary.

What do you love to do? What are you good at? Where do you want to be in 5-10 years personally and professionally?

Don’t be a slave to your email. You can become the visionary you want to be – I promise!

Lessons learned

• Time block – plan ahead for planning, plan out big chunks of time for creative work
• Don’t check your email all day long – don’t let your email become your to-do list
• Think long term – where do you want to be in 5 years and work back from there

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Darren Hardy books and resources: darrenhardy.com

Have you ever thought you were way too busy to indulge in a hobby? Between running a business and running a family alongside my husband – there aren’t too many hours left in the day. But over the past few years I started a side hobby that I have come to enjoy on a daily basis – gardening!

If you had mentioned this to me years ago, I would have laughed at you because I certainly did not have a green thumb. But my Papa did and so does my mom, and so genetically, perhaps I have a bit of that garden expertise within me!

I slowly discovered how much I loved spending 5-10 minutes at the end of each day on something that was just for me; not for my kids, not for my husband or my friends – just for me and I realized how valuable and recharging it is to find something for you and you alone. In this podcast I share this journey and all the parallels I see with gardening and life and business.

When you garden, you reap what you sow. You understand there is a season for everything and the value of patience.

I’d love to hear from you what it is that you carve out time for. Leave me a message over on my FB or Instagram!

Lessons learned:

• I didn’t start my own business to not spend some time for myself. Create a small daily habit that is just for you each day.
• Gardening taking patience, persistence and the realization that sometimes you do everything right and you still fail – such a great life lesson.
• There is a season for everything – some people come into your life for a reason, a season or a lifetime!

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Here are a few of my favorite flowers from my garden: https://www.instagram.com/p/ByAvbGaF95O/ and here: https://www.instagram.com/p/Bw43UStFQpw/

If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right?

The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space!

After you take a listen, I’d love to hear from you and hear your struggles with this – message me on FB or Instagram!

Lessons learned

• No one wants to hire a generalist. Be specific.
• Ask yourself, “Who do you love working with (or, not?)” This will give you some insight on who your ideal client is.
• What are the questions people ask you all the time? This answer can help you to form your niche!

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (affiliate link)
• Heather Heuman’s podcast (she does a fantastic job of serving her niche audience of Christian business owners) 

Like most people – we all have things on our ‘bucket list’ – on our ‘to do’ list of one day. We all say to ourselves, ‘one day we will do this, or that…” But, what if one day never happens? Life is short and we aren’t guaranteed any more days. In this podcast episode I share how I made one of my bucket list items – attending the Oprah show a reality. I talk about how I turned a ten-year old dream into a reality with 27 days after a focused effort of deciding to make it happen.

What bucket list items do you have? Break down those big audacious goals into manageable tasks that you can do each day or week. It may mean short-term sacrifices for long-term gains – but you can do it! Anything worth achieving doesn’t just ‘happen.’ Start today moving toward checking off those bucket list items and you won’t regret it! Listen to the podcast to get the full story and then leave me a comment over on Facebook or Instagram – I’d love to hear about your big bucket list items!

Lessons learned

• Don’t wait - start moving forward with your bucket list today
• We aren’t guaranteed any more time. Wishing and hoping is not a plan. What are small actionable steps you can do today to start?
• If you have a big financial bucket list item (i.e. home, vacation, car) – ask yourself what the cost will be and then break down what that would look like weekly if you started saving today.

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Miraval Resorts 
• In case you are curious – here’s a picture of us at the show and here are the videos I sent Oprah.

When is the last time you unplugged? Truly unplugged? Recently, we took an amazing Disney Cruise to Alaska. It was an incredible vacation; truly a bucket list item. During that time, I decided to completely unplug; no social media, no email – nothing! This was the first time in nearly ten years that I unplugged and ‘went off the grid.’

We said to ourselves, “What if put our out of office on and just went on vacation like it was 1990?” The good news – we did it! Listen to the full podcast and let me know your thoughts and I’d love to hear over on Facebook or Instagram when was the last time YOU unplugged?

Lessons learned

• You aren’t that important LOL. Ok, yes of course you are important – but you aren’t so important you can’t take a few days offline, right?! You can do this! Set the right expectations with your clients and/or colleagues and just do it!
• Be in the moment – this is the best gift you can give those around you.
• Build your systems, your resources and your team to be able to do this effectively.
• Don’t be so busy watching other people’s lives that you aren’t living yours.
• Are you looking at your device out of habit or ON PURPOSE?

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• My Disney cruise review: (link coming)
• Marketing the Disney way: https://katielance.com/disney/

When you have a child you understand the phrase, “When you have a child, your heart is truly outside your body.” I always knew I wanted to be a mom, but I wasn’t always sure if I was ‘Mom material’ and I would guess I am not alone! Honestly, it took TIME for me to really feel like I was a mom (and there are many days when I still feel like I have no idea what I am doing!) This podcast shares a few of my personal stories as a mom and my journey in this process.

Lessons learned:

• Be present – don’t wish for the past or the future – just enjoy the moment
• Give yourself grace – you do you (also, stop judging yourself and other moms!)
• Ask for help and share duties with your husband or partner – don’t be a martyr!

Additional resources:

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Check out one of my favorite bloggers who talks a lot about motherhood and balance: https://believeinbalance.net/