The Katie Lance Podcast

My husband is my partner in life and business and it all started in 2001 in a Yahoo chat room! Yep, I met my husband online, in a chat room. Needless to say, I think my family and friends were worried – but as the saying goes, ‘when you know, you know.’ This podcast is the story of us – before we had our company and before we had kids. It’s the story of how two people met online, and within six months were married - and now seventeen years later are still happily married! On a side note – if you like romantic comedy movie references – you’ll love this episode.

This podcast is the back-story (going back to the 90’s) where I first fell in love with sales and marketing. Back in 1995 I was a student at Cal State Long Beach looking for a job to earn some extra money and gain some real-world marketing experience. I answered a tiny newspaper ad that led me on an eight-year journey working with Vector Marketing selling CUTCO Cutlery. Yep, I was selling knives! I worked my way up in the company to become a top sales rep and manager in multiple places (one of them in Honolulu!) This was all before the internet, email and social media. This experience dramatically shaped who I am today and how we run our company.

Lessons learned:

• Never underestimate the value of building rapport with people (before you try to ‘sell’ them anything!)
• It’s a numbers game. How many people do you have to email, how many calls do you have to make, how many posts do you have to make on social media –for people to notice and take action. When you lean on the numbers, the ‘no’s’ aren’t so hard to take!
• The power of one-to-one marketing. There will always be a place for marketing to the masses but there is so much power and intention in reaching out one-to-one to people!
• Hustle  - work smarter, not just harder. Great things don’t happen by accident
• Team-building – there is so much value in building a team of great people!. There are lots of places for people to work but people stay at a company because of the people – because they feel like they are a part of something
• The value of working with great people. Who are YOUR people?
• Every ‘no’ opens up an opportunity for a ‘yes!’
• Do what you love because life is short!

Additional resources:

• Visit me at KatieLance for more info about my speaking, consulting and our #GetSocialSmart Academy
• For more info about Vector Marketing or CUTCO Cutlery visit: https://www.vectormarketing.com/ and https://www.cutco.com/
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

In this episode I am taking you behind-the-scenes to share with you the "how" and "why" I started our consulting company. I get asked about this all the time and thought it would be great to tell the story as well as some lessons learned along the way.

Lessons learned:

• You don't have to be completely ready to start sometimes "done is better than perfect!"

• If I would have waited the time would have never been right

• Lean into what you know you are good at - be confident in your talents!

Additional resources:

Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy.

Follow me on Instagram @katielance for more behind the scenes into my life and business. Don't forget to subscribe and stay tuned for the next episode!