Welcome to the latest episode of the Schofield Chiropractic Training podcast, brought to you by the MoChihChu Coaching Team! Join Dr. Fred and Dr. FJ as they talk about the profound importance of understanding and communicating your "WHY" in chiropractic practice.

They discuss the crucial connection between knowing your personal purpose and effectively articulating that to your patients. It's not just about what you're doing, but why you're doing it and how it directly impacts your patients' health. Even if your patients are feeling fantastic and pain-free, do they truly understand why they're still getting adjusted?

Dr. Fred and Dr. FJ emphasize the significance of aligning patients' goals beyond pain relief. Whether it's playing with grandkids, hitting the golf course, or tending to their gardens, understanding and communicating these goals is essential to maintaining realistic expectations. 

They also explore the evolution of adjustments and x-rays, combining timeless wisdom from Dr. Tompson with the latest advancements in the field.

Finally Dr. Fred and Dr. FJ discuss the importance of keeping sustainability of your practice at the forefront of your mind. Is what you're doing in practice sustainable? Assess your skillset, personality, and marketing strategies to ensure your office is built for long-term success and the common missteps that offices take that lead to burnout and drop in patient volume, collections, and referrals. 

 

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