The Last Advertising Podcast

By Breaking and Entering MediaBusiness

The Last Advertising Podcast episodes

May 24, 2023 #169: Ken Bates, Copywriter at DDB
Ken Bates is a Copywriter at DDB Chicago.
He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something.
We both share a passion for helping students break in and thrive in advertising.
He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals.
He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret.
Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode.
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40 min
May 23, 2023 #168: Jessica Clifton, Head of Brand and Marketing Advisory Media.Monks
Jess Clifton is the Head of Brand and Marketing Advisory Media.Monks and Founder of FemalesFWD.
Jess is an experienced executive leader who successfully navigates the complexity of modern marketing, brings order to chaos, and builds brands through culture and experiences.
That's someone who we want to learn from!
And learn you will do if you listen to this episode.
You will learn how to break into advertising and lead creativity, and you may end up creating your own agency one day, like Jess, if you listen.
Links
Connect with Jess: here
Connect with us: here
Win a Crowbar to break into advertising: here
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39 min
May 16, 2023 167: Jay Towns, Creative at DDB Chicago
Jay Towns broke into advertising one year ago.
He is a Creative at DDB Chicago.
He learned about advertising late in his senior year of college.
Once he discovered advertising, he was able to break in only a few months.
I will let him explain how he did it so fast in this economy.
I learned a lot from Jay, and I know you will too.
Links
Connect with Jay: here
Connect with us: here
Win a Crowbar to break into advertising: here
Check out our new website: here
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42 min
May 09, 2023 #166: Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute
Marketing science is punk… It’s anti-establishment.It challenges the stories marketers tell themselves and pursues the empirical truths of the craft.Byron Sharp and the Ehrenberg-Bass Institute champion this thinking.They carry the torch for evidence-based marketing and continue to make discoveries that push marketers to become more scientific and greater skeptics of the world around us.If you’re unfamiliar with Byron, he’s the Director and Leading Researcher of the Ehrenberg-Bass Institute, the world's largest center for marketing research. His books How Brands Grow Parts 1 and 2 are foundational tools for any marketer, and the work coming out of Adelaide, Australia, is drastically changing the world of marketing and advertising.Tune in as we discuss the role of marketing science, concepts like test and learn, and what it takes to be evidence-based rather than “data-driven.”
Links
Connect with Byron: here
Connect with us: here
Buy his book: here
Win a Crowbar to break into advertising: here
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54 min
May 02, 2023 #165: Emery Barnes, Brand Supervisor at DoorDash
Emery Barnes is a New York City-based Brand Marketer.
He's a first-generation Liberian-American and Chicago native with an untiring passion to seed culture into brands—through music, sports, and art.
At 27, Emery has produced campaigns for brands such as DoorDash, Michelob ULTRA, Samsung Global, Coca-Cola, P&G, Trolli, Fisher-Price, and United Airlines, and has worked at some of the largest and most recognizable creative agencies in the world, such as Leo Burnett, Wieden+Kennedy Portland & New York, and MullenLowe.
Emery's work spans from Broadcast TVC, Earned Media, Social, Digital, Print, and Experiential. Although a "brand" person on paper, he's a creative at heart.
Emery is currently a Brand Supervisor in DoorDash's Creative Studio, working on the Consumer & Partnerships Businesses.
Links
Connect with Emery: here
Connect with us: here
Win a Crowbar and break into advertising: here
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51 min
May 01, 2023 Q1 Crowbar Winners: (Judge Greg Hahn) Sam Hamerski, Jamie Chihuan and Austin Lozano
Here it is. Handpicked by Greg Hahn himself, the Blue Crowbar award-winning campaign.
The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to fix the perception of Dasani Water.
And this team did that so beautifully.They came up with "Tap Map."
People love to call Dasani tap water, and they’re right — it is just tap water. But that’s a good thing. Because of outdated lead service lines, many people don’t have access to clean, quality tap water, and Dasani can change that by embracing who they are. With the help of Tap Maps, more people can be proud of the water coming from their faucets.
Congrats to Sam Hamerski, Austin Lozano and Jamie Chihuan.
Use your Crowbars wisely, and congrats on this accomplishment; we are proud to be your accomplices as you break into advertising.
Links:
Sam Hamerski LinkedIn
Jamie Chihuan LinkedIn
Austin Lozano LinkedIn
You can win a Crowbar! Here
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50 min
April 25, 2023 #164: Josh Ingram, Founding Partner & Principle at Most Wanted Co.
Becoming a most-wanted marketer is hard as it is, let alone building a most-wanted brand.
Josh Ingram breaks down how you accomplish both.
At his Strategic Consultancy Most Wanted Co, Josh and his team intersect brand, innovation, and performance to do just that, build brands that are most wanted.
We discuss how finding your own formula is key and how there are more parallels between the recording studio and the board room than you’d think.
Be sure to tune in and see what it means to be Most Wanted!
Connect with us: Here
Win a Crowbar to break into advertising: Here
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53 min
April 18, 2023 #163: Gerry Graf, Co-Founder CCO SlapGlobal
Business Insider named Gerry Graf "The Most Creative Man in Advertising," Newsweek called him one of the "New Don Drapers."
Gerry gets transparent with how long things took him to achieve his accumulated success.
Let's just say he's won every award in advertising. I don't have all day here.
He details the process he went through to get his first job and then how we can all expedite that process today.
He details his process and how long it took him to land his first great spot. Then tells us how we can expedite that process today.
There's a lot to learn from when of the best minds in the business, so let's tune in.
Links
Connect with Gerry: here
Connect with us: here
Win a Crowbar to break into advertising: NEW BRIEF HERE
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49 min
April 11, 2023 #162: Robyn Frost, Senior Art Director at Pereira O’Dell SF
Sometimes all it takes is a few Tweets to get noticed.
Robyn Frost worked incredibly hard on her portfolio and developing her craft.
Today, she is an art director with a thing for words. She is currently haunting the halls of Pereira O’Dell San Francisco.
She tells us her story and advice, including how she moved to Chicago from London to make ads and how a Tweet sparked it all.
Links:
Connect with Robyn: here
Connect with us: here
Win a Crowbar to break into advertising: here
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
45 min
April 06, 2023 ADjunct! Scott Hamula, Professor and Chair of Strategic Communications at Ithaca College
"Gettin' things done and makin' a difference."
That is what Professor Scott Hamula is all about.
He is a Professor and Chair of Strategic Communications at Ithaca College.
Over the past 24 years of teaching, he has earned the AAF's distinguished educator award (the MVP of ad ed) and a 1st place finish at the National Student Advertising Competition.
It's worth noting Ithaca College has less than 7,000 students. Impressive.
Links
Connect with him: here
Connect with us: here
Win a crowbar to break into advertising: here
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
45 min