The Last Advertising Podcast

By Breaking and Entering MediaBusiness

The Last Advertising Podcast episodes

April 04, 2023 #161: Colin Daniels, Digital Editor at Adweek and Podcast Host
A podcast host way better than us.
Colin Daniels is a digital editor at Adweek and the Host of the Young Influentials Podcast.
He is someone that will make you feel welcome and laugh and will teach you a whole lot.
He is wise beyond his years, or maybe that's just his elite skincare which he hints at on this show.
From influencers to C-suite executives, Daniel sits down with some of the most influential media, tech, and marketing voices creating real change in their fields.
He is a perfect guest to share his experiences, and I can't wait for you to listen.
Links
Connect with Colin: here
Connect with us: here
Listen to Young Influentials: here
Win a Crowbar to break into advertising: here
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40 min
March 30, 2023 ADjunct! Edward Russell, Professor of Advertising at Syracuse University
Join us as we interview top advertising lecturers and professors, sharing their tips and insights on building a successful career in advertising.
This week, we have a special guest: Ed Russell, a 25-year veteran in the advertising business and professor at Syracuse University. Ed has worked on nearly every product category in every global market and has even written Leo Burnett's international training program, "LeoSmarts."
In this episode, we'll cover everything you need to know about portfolio development, the value of a master's degree in advertising, and various tips and strategies for breaking into the field.
Links
Connect with Ed: here
Connect with us: here
Win a Crowbar to break into advertising: here
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41 min
March 28, 2023 #160: James Hurman, Founding Partner of Previously Unavailable
Effectiveness & Inspiration.
The currency of every brand manager, strategist, and strategically minded creative.
This week we are lucky enough to be joined by James Hurman, Graduate of Strategic Planning, Entrepreneur, Author, Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks, Toothcrush, and Champion of Marketing Effectiveness.
If all his accolades don’t say enough, you’ll have to tune in as he maps out the intricacies between above-the-line and below-the-line strategy, breaks down the magic of a high-functioning strategic/creative relationship, and applies the skills of strategic planning to entrepreneurship.
You may even leave this episode wondering if Super Bowl ads are really long-term brand tactics…
Links:
Connect with James: here
Buy his book: here
Connect with us: here
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1 hr
March 24, 2023 ADjunct! Professor John H. Murphy, Emeritus Professor at the University of Texas at Austin
Class is in session.
Professor John H. Murphy is an Emeritus Professor of Advertising at the University of Texas at Austin.
John is the 2021 recipient of the Distinguished Advertising Educator Award. He has over 40 years of teaching experience at The University of Texas at Austin, where he has inspired a generation of advertisers and mentored many notable leaders in the industry.
In this must-hear episode, John shares his seven crucial pieces of advice for every advertiser and marketer, no matter their level of experience. He also discusses his insights into the advertising industry and the challenges facing aspiring advertisers.
Take advantage of this opportunity to learn from one of the best in the business.
Links:
Professor's website: here
Professor's LinkedIn: here
Connect with us: here
Win a Crowbar to break into advertising: here
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41 min
March 21, 2023 #159: Jeff Sweat, Founder of Sweat + Co
Jeff Sweat makes advertising agencies famous.
Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising.
As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling.
He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it.
Links
Connect with Jeff: here
Connect with us: here
Win a Crowbar to break into advertising: here
Paid Disclosure:
Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit
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47 min
March 16, 2023 ADjunct! Dr. Jason P Chambers, Associate Professor of Advertising at the University of Illinois
Learn from Dr. Jason P Chambers, Associate Dean for Diversity, Equity, and Inclusion and Associate Professor of Advertising at the University of Illinois at Urbana Champaign.
In this episode, Dr. Chambers shares his insights on the importance of diversity in the university system, within the college of media at UIUC, and in today's advertising industry.
As an expert in advertising history, Dr. Chambers offers a unique perspective on how the industry has evolved and how we can all work towards creating more inclusive campaigns.
Whether you're an aspiring advertiser, current academic, or advertising professional, this episode is a must-listen. Dr. Chambers' expertise and experience make this a valuable resource.
Links
Connect with Dr. Chambers: here
Connect with us: here
Win a Crowbar to break into advertising: here
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41 min
March 14, 2023 #158: Xanthe Wells, VP, Global Creative at Pinterest
The VP of Creative at Pinterest.
Xanthe Wells leads all creative, concepting, design, experiential, writing and content for Pinterest advertising.
Previously, Xanthe was Senior Director & Global Executive Creative Director for Google Devices & Services. At Google, she won a Grand Prix in Cannes for Real Tone on Google Pixel while leading agency partnerships with Wieden + Kennedy, Swift, GUT, Droga5, 72andSunny in addition to overseeing the Google Devices & Services Creative Team.
Xanthe knows a lot. A lot, a lot.
How to make award-winning work. How to succeed in both the brand and agency side of marketing communications. And, of course, how you can break into either side.
Tune in! It can only help you wherever you're at in your career.
Links
Connect with Xanthe: here
Connect with us: here
Win a Crowbar to break into advertising: here
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48 min
March 10, 2023 ADjunct! Jay Waters, Senior Advertising Instructor at the University of Alabama
Looking to make your mark in the advertising industry?
Today's episode of ADjunct is a must-listen.
We're joined by Jay Waters, senior instructor and advisor for the University of Alabama's top-ranked student-run advertising agency, who shares his valuable insights on how to succeed in the business.
From building a standout portfolio to networking and staying up to date on industry trends.
Roll Tide.
Links:
Connect with Jay: here
Connect with us: here
Win a Crowbar and break into advertising: here
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32 min
March 07, 2023 157: Gianna Prudente, Associate News Editor at LinkedIn
Gianna Prudente is all about Keeping the Balance.
Specifically, how Gen Z can keep the balance with work and life and everything in between.
As an Associate News Editor at LinkedIn, she helps young professionals (like you) navigate the changing world of work with her newsletter and content.
With over 42 newsletters released, she shares what she has learned from her work experience and the hundreds of conversations she's had with other recent grads who broke into their careers.
Whether you want to break into advertising or journalism or want to hear some fantastic career advice, this episode is for you.
Links
Follow Gianna on LinkedIn: here
Follow her newsletter, Keeping the Balance: here
Follow us on Linkedin: here
Win a Crowbar to break into advertising: here
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41 min
March 03, 2023 ADjunct! Tim Hendrick, Professor of Advertising at San Jose State University
From the mailroom to head of account.
Tim Hendrick has 22 years of teaching experience as a San Jose State University advertising professor.
He also has two decades of advertising experience working at both agencies and on the brand side.
I think he might have one or two things you might be able to learn from and apply to your advertising break-in journey.
We talk about pursuing a master's, portfolio development and some other useful tricks you can apply today.
Links
Connect with Tim: here
Connect with us: here
Win a Crowbar Award to break into advertising: here
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
39 min