The Last Advertising Podcast

By Breaking and Entering MediaBusiness

The Last Advertising Podcast episodes

February 02, 2023 ADjunct! Mark Jenson, Lecturer at University of Minnesota
Not many people care as much as Mark Jenson.
Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication.
Of 150+ interviews, he is one of the nicest guests I've had on.
He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode.
Oh yeah, he's extremely well-connected and wants to help you get a job, too, so he's worth the listen and connection!
Connect with Mark: https://www.linkedin.com/in/markjenson/
Connect with us: here
Win a Crowbar Award to break into advertising: https://www.crowbarawards.com/
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40 min
January 31, 2023 #151: Ann Marinovich, Chief Content Officer of Adweek
The Boss of Adweek.
Ann Marinovich is the Chief Content Officer of Adweek.
It's the publication that we all know and love.
It's there with us for the best of times and the worst of (ad) times.
She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement.
Ann takes time to tell us about herself, Adweek, the industry and, of course, how we can break and thrive in the world of marketing communications.
Connect with Ann: here
Connect with Breaking and Entering: here
Break into advertising with a crowbar: here
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31 min
January 27, 2023 ADjunct! Mark Allen, Senior Lecturer at Southern Methodist University
Mark Allen is one of the top advertising educators in the United States.
Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas.
Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the American Advertising Federation, The One Club for Creativity, Lürzer's Archive, Adweek and Communication Arts.
Whether you're a student of his or not, he takes 30 minutes to advise on how you, too, can win some advertising awards, better your portfolio and break into advertising.
Links:
The Crowbar Awards: here
Our LinkedIn: here
Mark's LinkedIn: here
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38 min
January 27, 2023 ADjunct! Jenny Buschhorn, Associate Professor of Practice at Texas State University
She won Texas State University President's Award for Teaching Excellence in 2017.
It is our mission to interview the best advertising professors across the country.
This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University.
She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love.
And she can help you too.
The Crowbar Awards: www.crowbarawards.com
Our LinkedIn: https://www.linkedin.com/company/66741635
Jenny's LinkedIn: here
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39 min
January 24, 2023 #150: Christina Adranly, Senior Brand Strategist at Microsoft
Brand Strategy at Microsoft.
That's not an advertising agency.
After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist.
It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic.
After a recent switch from the agency side, Christina's advice is incredibly insightful for all marketers.
Connect with her: https://www.linkedin.com/in/cadranly/
Connect with us: LinkedIn
Win an award so you can break into advertising: https://www.crowbarawards.com/
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40 min
January 19, 2023 ADjunct! Bill Schwab, Professor of Practice at Indiana University
You have a lot in common with cereal boxes at the grocery store.
Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest.
Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show.
Tune in to hear about his career journey and valuable lessons for aspiring advertisers.
And learn how you have a lot in common with cereal boxes.
Check out our Crowbar Awards here: https://www.crowbarawards.com/
Check out our website: https://breaking-entering.com/
Connect with the host: https://flowcv.me/geno-schellenberger
Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/
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37 min
January 17, 2023 #149: Jamie Falkowski, Chief Creative Officer at Day One Agency
It's Corn!
You have to move quickly to tap into culture as an advertiser.
Jamie Falkowski is the Chief Creative Officer at Day One Agency, and they know how to move quickly and on strategy.
Day One Agency is a creative communications agency built for the next 10 years (and 24 hours).
Jamie's efforts have caused nearly 50% business growth at the agency over the last year in partnership with clients including Nike, Meta, American Express, Chipotle, Walmart, Beam Suntory and more.
His break-in story includes some celebrities like Whiz Kalifa, Drake and more.
ALSO he's always looking for talent. So listen up!
Day One Agency: https://d1a.com/
Day One Agency IG: https://www.instagram.com/d1a/
Connect with Jamie: https://www.linkedin.com/in/jamiefalkowski/
Paid Disclosure:
Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit
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47 min
January 16, 2023 Bonus! Geno Schellenberger, Founder of Breaking and Entering and Comms Exec at Havas Chicago
Who is the guy always interviewing?
Well, he got interviewed, and now we are posting it.
Aaron Jolly speaks with Geno Schellenberger on his Podcast, "Advertising Inside Out".
So, maybe this is some much-needed background on the guy asking all the questions every week.
Connect with Geno here: https://flowcv.me/geno-schellenberger
Subscribe to Aaron's podcast here: https://open.spotify.com/episode/2lPTorIxUJSLjSEJsOrrEq
Check out the Crowbar Awards here: https://www.crowbarawards.com/

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35 min
January 12, 2023 ADjunct! Chris Sparks, Instructional Associate Professor at University of Mississippi
Class is in session.
Minus the hundreds of dollars, it costs you for a credit.
Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi.
She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company.
You can learn her advice on thriving in the industry by impressing your clients.
The Crowbar (creative advertising) Awards: https://www.crowbarawards.com/
BE Website: https://breaking-entering.com/
Instagram: https://www.instagram.com/breakingandenteringpod/
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38 min
January 10, 2023 #148: Andrew Fatato & Dave Haller, Co-Founders of Major / Authors of Handbook For Hacks
You can tell by their headshot; this will be a good episode.
Andrew Fatato and Dave Haller are the Co-Founders and Creative Directors of Major.
A NYC-based creative agency that helps brands, agencies, and production companies create ad campaigns that aren't boring.
Dave and Andrew taught "How to Have Ideas" at Miami Ad School.
They have turned the material they developed for that class into a book called "Handbook for Hacks," which is made for our audience.
Check them out!https://major.agency/
https://drugsforplants.com/
http://handbookforhacks.com/
https://www.instagram.com/majoragency/
https://instagram.com/drugsforplants
Paid Disclosure:
Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
48 min