The Last Advertising Podcast

Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. Without spending thousands of dollars on a University Credit.

A free lesson in advertising that won't cost you thousands of dollars. 

Lou Schiavone is a professor of practice at Michigan State University. 

If you listen to this episode, he will teach you the importance of writing, where to start, how to find your voice and other fantastic advice on how to break into advertising. 

He's been teaching for seven years; his process works for his hundreds/thousands of past students and can help you too. 

Check out our Instagram @breakingandenteringpod for his secret resources.

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One of the most awarded copywriters in D&AD history. 

Eric Kallman helped create campaigns such as Old Spice's "The Man Your Man Could Smell Like" and celebrated work for Skittles, Coca-Cola, KAYAK, Ragu, Little Caesars, CareerBuilder and many others.

Eric is the Founder and Chief Creative Officer of Erich and Kallman, a small but mighty creative shop. 

Who knows, if you listen and connect with Eric, you might create some world-renown ads - or break in for now. 

Learn more about Eric and us by following our Instagram page: @breakingandenteringpod (we have secret resources there). 

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We have a new accomplice and a new guest this week.

Cooper Colvig hosts this week's Breaking and Entering episode.

Cooper is an incredible strategist and advertising mind who shares the same passion for helping aspiring marketers break in and thrive in advertising. He is someone you should all connect with, as he is always looking to help out.

This week Cooper interviews Jim Bosiljevac, VP, Head of Brand Creative at Yahoo. Jim oversees Yahoo's internal agency of 60+ creatives, producers, animators, editors, photographers and strategists, developing creative work for Yahoo’s various products and brands.

As an Adjunct Lecturer at The University of Texas Austin, Jim is passionate about inspiring the next generations of great creatives, making him the perfect guest.

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You can create the best ad of all time.

You can craft the perfect media plan. 

You can achieve the best results. 

But how do you know if the reported impressions are the right people? Or even real people and not bots? 

Matt Wasserlauf is the CEO and Founder of Blockboard, a company that maximizes advertising performance by guaranteeing ad spend is used to its fullest potential built on Blockchain. 

Matt will teach us how to break in and thrive in the programmatic world of advertising.

Learn more at: https://www.myblockboard.com/

Learn more about us at: https://breaking-entering.com/ 

Paid Disclosure:

Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit

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The Creative Ladder is making advertising more inclusive. 

Dionna Dorsey Calloway is the CEO and co-founder. 

Along with superstar David Griner and Ryan Reynolds, Dionna tells us how The Creative Ladder can help you break in and thrive in advertising. 

They help students from all backgrounds learn about creative careers and offer leadership training for those beginning their journeys. 

Making Dionna the perfect guest. 

I wouldn't miss this one if I were you.

Check them out at: https://www.creativeladder.org/

Check us out at: www.breaking-entering.com 

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Brazil Breeds Creativity. 

Maicon Silveira and Luiz Faria are an award-winning ACD duo at Havas Chicago. 

Born and raised in Brazil, they explain how their culture and background set a strong foundation for their creative success. 

They will inspire you. They will teach you. 

How to work hard and have fun in the wonderful world we call advertising. 

Check out their portfolio here: https://maiconluiz.cargo.site/

Check out all their resources with our master resource list here: https://breaking-entering.com/ 

Follow us on IG for some cool visuals: @breakingandenteringpod

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"Hello I'm A Mac." 

"And I'm A PC." 

If you were around from 2006-2009, you might recall some of Jason Sperling's ads from the "Get A Mac" campaign. 

Today, he is the Global Executive Creative Director of Reality Labs at Meta. He overs AR, VR and Metaverse marketing.

Jason comes on the podcast to tell some stories, like how Steve Jobs told him his work is shit and lends you advice on how you can break in and create some of the best ads of all time. 

He has two ads on the top 100 ads of all time list by The Drum, so it's worth a listen. 

But it's your life! I am sure you will be good without this advice. 

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Kapono founded Combo. 

Combo is a leading strategy and design agency based in NYC. 

Kapono's story starts in Seoul, Korea, where his father influenced him on all things design. 

Fast forward to today, he has founded his own agency and leads design and has completed fantastic work for brands like Instagram, GAP, Bed bath and beyond, Nike Golf and plenty more.

We intentionally left out all the best parts of that story, so you listen and learn how to break in with his own words. 

Get his resources and all other guests resources on our site: https://breaking-entering.com/

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Listen to Doug Zanger! He's a leading voice in the industry. 

Also, the sound of his voice is excellent; he has been in radio and advertising for 25+ years. 

His advice is even better. 

You'll learn about the long weird winding path we call careers and some advice for when the winds turn into whines.

Doug's experience in radio, writing for Adweek and the Drum, and a stint at the Martin Agency all provide him credibility to start his new consultancy, the Creative Bohemian. 

Find his resources on our site: www.breaking-entering.com

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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

An agency you should know: Cactus. 

Cactus is a full-service creative shop based in Denver. 

At the helm is Jeff Graham, President and CMO. 

We talk about Cactus, what he's been up to in his 30+ year career and how we can all better our break-in odds.

Connect with him by checking out our master resource list on our website: https://breaking-entering.com/

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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message