The Launch Playbook

Webinars give you the opportunity to present a program offer to a perfectly primed audience excited to learn more, but what if making the pitch leaves you stuck in perfection mode or feeling yucky about selling? Our guest, Heather Sager, a speaking coach and trainer who helps online entrepreneurs joins us to share how her top strategies to overcome perfectionism and sell with ease.

If you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in. Erika Macauley, an Online Business Manager, is sharing how to best use an OBM to transform the systems and tools that boost your launch's success and support your team.

Your launch is only as strong as your audience, and your audience gets pumped up and ready for your offer through the pre-launch period. Ash Chow, a fellow copywriter, walks us through the essential pieces of a successful pre-launch period, including content, timing and more.
Connect with Ash Chow http://www.ashchow.com

What if you could launch your online group offer or your service with only 4 pages instead of the complicated 30+page websites filled with landing pages, tripwires and pop-ups? Samantha Mabe, a creative director and designer, shares her simple 4-page launch strategy to turn browsers to buyers.

Learn more about Samantha Mabe of Lemon and The Sea here https://www.lemonandthesea.com/

Writing copy that really, truly sounds like you is one of the best ways to get people to know, like and trust you. Letting the real you shine through is also an opportunity to call in the people you’d actually love to work with most. Christina Torres shares strategies for ditching the corporate speak and letting your personality pop.

Connect with Christina Torres at https://runandtellthat.co/

Learn online business and course creator specific tips to protect yourself and your intellectual property so you can focus fully on serving you the new members and clients inside your digital course or group offer. Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it.

Learn more about Andrea Henry at Henry Business Law https://henrybusinesslaw.com/

Check out The Secure Startup https://thesecurestartup.ca/

Business owners pour so much energy and strategy into their pre-launch runaway and launch plans, but the post-launch period is often neglected leading to missed opportunities for revenue, growth, and insights. Andrea Shah shares the 3 key moves we can make to improve your launch success today and in future launches.

Learn more about Andrea Shah, a Launch Copywriter, here: http://www.andreashah.com

Customer retention is really just code for relationship-building, according to our guest, Marcy Lynn. In this episode we dig into why human connection is one of the best ways to optimize retention and magnify impact when you know how to incorporate it into your launch plans in an authentic way.

Connect with Marcy Lynn, Retention Strategist & Copywriter, at marcylynn.co

Private podcasts are gaining in popularity and for good reason...folks are tiring of screentime and downloading PDFs they never get a chance to read. Podcasts are the ultimate in on-the-go learning. Kim Tradewell, a Podcast Coach & Audio Content Creator, spills the details on how to use private podcasts for your next lead magnet and how else this powerful tool can be used to quickly build the like, know, and trust factor.

Sign up to get Kim's private podcast, How to use Podcasting to sell your offers, here: https://view.flodesk.com/pages/6115f0e3cc47703eef2cf394

Tech headaches happen as part of a launch, but they can be avoided or at least hugely reduced. In this episode I'm joined by our regular guest expert in The Launch Playbook Club, Astrid Sucipto, to share how to start building your simple tech stack. 


Astrid Sucipto is a digital marketing tech expert who has been helping entrepreneurs with their marketing technology since 2017. This includes website development as well as systems stacking and integrations for online launches. Specializing in online programs, Astrid founded Digital Pixie to help make your digital marketing tech woes go away.

Learn more about Astrid here: https://digitalpixie.ca/