The Launch Playbook

In this episode, I share the reasons I started The Launch Playbook Club, and how I decided what to include in this group program. You'll also hear from five members who recorded their feedback around how the Club has helped them launch.


Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

In this solo episode, I'm talking about why we need to reframe our thoughts on using guarantees, visuals and payment plans for your offers, and instead, use empathy to consider why your would-be clients and members may need these to overcome their objections to purchase.


Links:
Sales Page Slumber Party https://www.saravartanian.com/hot-seats

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

This episode gives you a sneak peek into one of the monthly trainings in The Launch Playbook Club. Your messaging matters most when it comes to sales. That's why knowing how to use voice of customer research helps you convert and sell more of your offers. In the clip of the messaging training, learn what type of information helps you refine your message.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

This short episode is your friendly reminder to #justlaunchit. Don’t overthink it. Try not to worry about having everything ‘perfect’. Don’t stress yourself trying to follow a rigid launch formula. Just… launch it.


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell.

This episode talks about where most lead magnets go wrong (what to avoid), what effective lead magnets do, and 4steps to creating your own irresistible lead magnet.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

It turns out there’s a biz lesson to be learned from all this pandemic, late night TV. When you’re in launch mode, you need to be thinking about the journey you’re taking your audience on. How are you keeping them excited as you progress through the stages of your launch? And how do you serve them up content they’ll specifically love?
The answer? Be more like Netflix.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Ever taken an Instagram hiatus because you were tired of coming up with something witty and wonderful to say? Or maybe the 'stay-at-home' orders of pandemic life have got you wondering if there's anything interesting for you to share? If so, listen up! I'm joined by Megan Otto, my IG Strategist and Copywriter, to talk about how to find and share viewpoints, stories, and how to handle sharing them on Instagram in a way that supports your business (or your next launch).

Learn more about Megan Otto and how she can help you find and hone your viewpoints at https://megan-otto.com/


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

The Sales Page Slumber Party! 
Thursday, June 10 5-6:30 pm ET
Location: My living room (jk - we’ll meet on Zoom)
5 party-goers will be selected for LIVE hot seat copy coaching with me to get feedback and next steps on their sales page. 

https://www.saravartanian.com/hot-seats

If you're tired of following 'typical' launch plans, creating slide decks for webinars or just done with feeling like you have to show up as a "Serious Smart and Fancy Person" to sell your offer, this is the episode for you. Listen to Hillary and I talk about having more fun with your launches, and why Hot Seats may be the thing that makes you (and the people you want to work with) love launching again.

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @hillaryweiss.com. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW). Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Learn where service pages go wrong, what makes an effective VIP Day service page, and 5 steps to follow to write an irresistible service page that sells your VIP Day offer.

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up.

Learn more about Tasha and her launch agency at https://thelaunchguild.com/


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco