The Launch Playbook

This week I'm sharing a strategy I've only taught in high-level masterminds or to private launch clients. It's how to use a free lead magnet to bring you 5-figures in sales using a counter-intuitive strategy that helps you get to know what people really want from you.⁠
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In this week's episode, I spill exactly how I used this strategy myself and how it led to 75k in business⁠, what taking an unscalable approach to list-building gives you AND each new person who joins your list⁠. Plus you'll hear how to use this strategy to create offers that the people you love to serve actually want⁠. I'm joined by Annie Bacher, a SaaS copywriter, who shares her recent experience with putting the unscalable lead magnet method to work in her business.

Read my recent Forbes feature where I talk about the unscalable lead magnet method: https://www.forbes.com/sites/stephanieburns/2020/11/08/how-to-create-a-free-lead-magnet-that-brings-you-five-figures-in-sales/
Check out Annie's website at anniebacher.com
See how she put this strategy into play and get her Fresh Look copy review freebie at anniebacher.com/freshlook


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

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Customer interviews are one of the most misunderstood forms of customer research (and the most hated). But if you can get them right, they'll not only make writing your sales copy a breeze, they'll get your powerful results.

In this episode of The Launch Playbook Podcast, I'm joined by Nicola Moors, a copywriter and former crime journalist who spills the secrets she learned for successfully getting people to open up to her in interviews.

Check out Nicola Moors here: https://www.nicolamoors.com

Join The Launch Playbook Club to scoop up more of her interview training: https://www.saravartanian.com/launch-playbook


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Build a solid funnel from Day One by following my "Oh Em Gee, You Get Me" list-building funnel roadmap.

Today's episode of The Launch Playbook Podcast is a step-by-step training so you know exactly what goes in your funnel and why it matters. Tune in to learn the 7-steps to a solid funnel, how to skip a common mistake that can cost you sales, and the five emails you want to include in your welcome sequence.

Like this training? You can scoop it up along with a video walk-through and a welcome sequence copy template by joining The Launch Playbook Club today. Details here: https://www.saravartanian.com/launch-playbook


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

You're launching offers into the world, creating amazing assets and sharing your brilliance...but is your I.P. protected? In this episode, Intellectual Property lawyer, Kristen Roberts, is sharing what online business owners can do to protect their assets and how to use your I.P. to make more money.


Want to read more about this episode? Go to https://www.saravartanian.com/blog/08


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

This episode I'm joined by The Launch Playbook Club member, Lily Horbatiuk, who is a certified sleep consultant. Lily took her signature 1-on-1 process and turned it into a course. Here we're chatting about how getting copy coaching and strategy as she DIY'd her second launch helped improved her results.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club, a membership for service-based business owners who want to launch a course, membership or group offer into the world. Sign up to join the club here: https://www.saravartanian.com/launch-playbook

Want to read more about this episode? Go to https://www.saravartanian.com/blog/07

Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

In this episode, I'm sharing four lessons I've learned after working on dozens and dozens of client launches and my own, over the last few years as a launch strategist and copywriter. These lessons aren't about a specific plan to follow but they’re equally important to the success of your first or next launch.

Want copy feedback, access to templates and strategy support next time you launch? Check out The Launch Playbook Club, a membership for service-based business owners who want to launch a course, membership or group offer into the world. Sign up to join the club here: https://www.saravartanian.com/launch-playbook

Want to read more about this episode? Go to https://www.saravartanian.com/blog/06


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

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Wondering what kind of lessons they are to be learned by being a Digital Course Academy Affiliate and seeing being the scenes in Amy Porterfield's launch? I'm joined by my fellow launch copywriter and pal, Brittany McBean, to debrief our biggest takeaways.

Want to read more about this episode? Go to https://www.saravartanian.com/blog/05


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

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Adrienne Johnson, professional course writer by day and helping entrepreneurs scale their businesses through course creation by night, discusses the importance of ethics, knowing who your course serves best, getting clarity on what actually needs to be included, and how to manage expectations when creating your course. If you're in the creation stage of launching, you'll want listen to this episode, and check Adrienne out at https://www.adriennejohnson.co/


Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/4


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Elle Drouin, founder of StyledStockSociety.com, shares how she scaled her membership without live launching. Hint: metrics play a big role!


Want to get the scoop on this episode? Go to https://www.saravartanian.com/blog/2


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Doris Chung, a Sales Page Conversion Designer at www.dorischung.com, shares top design mistakes that may be hurting your sales page conversion, and how to correct them.

Want to get the full scoop on this episode? https://www.saravartanian.com/blog/3


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco