The Launch Playbook

What happens if we jump right into a launch without having clarity on our personal brand? Monique Bryan, a personal brand coach, spills the details on how our branding and launch intersects and what we can do immediately to strengthen ours.

Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will train you on how to clarify your messaging, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry and use your personal brand as a visual communication power tool.

Grab Monique Bryan's FREE Juicy Content Guide here: https://bit.ly/juicycontentguide

It's been 6-years since I went full-time in my business and more since I started side-hustling while teaching. Tune into this special behind-the-scenes episode where I share a private peek at moving from full-time job to becoming a full-time copywriter.

Learn more about my story at www.saravartanian.com

Launching teaches you so much about your business, your audience, and yourself. Every time I do it I walk away with so many learnings that I want to immediately put into place. It's through these lessons that each launch gets better and better. In this episode, I'm spilling the details on the 10 biggest takeaways I learned from my most recent launch of The Launch Playbook Club.

By the time you're listening to this my team and I are already getting ready for our Fall launch and will definitely be putting some of those learnings into action.

Get on the waitlist for The Launch Playbook Club here https://www.saravartanian.com/launch-playbook

Come say hello to me on Instagram @saravartanian and share with me your biggest takeaway from this episode.

Think your strategy and copy needs to change for every launch? You can rinse and repeat it as long as the folks you want to work with are interested in it and it still is relevant to you too. Rebecca Tracey, founder of The Uncaged Life, shares how to keep your launches simple by finding a plan that works and sticking with it.

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get and keep clients (all while working from home with no pants on).

Learn more about working with Rebecca and The Uncaged Life at http://theuncagedlife.com/

TW: This episode contains mention of sexual assault. Launching requires us to put our ideas and ourselves out into the world. For lots of folks, myself included, it can be a really vulnerable thing that takes a lot of energy or perhaps fear, or causes us to retreat afterwards to regroup.

Join me as I chat with Mai-kee Tsang to talk about how we can focus on consistent visibility that honors ourselves while still allowing us to connect to humans we want to connect with as part of our launch.

Mai-kee Tsang is the Founder of the Sustainable Visibility® Movement, Podcast Guesting Strategist & Host of the Quiet Rebels Podcast. She helps underestimated & underrepresented women in business to be consensually seen as they become more visible to share their message, so they can grow their impact-fuelled businesses on their terms for the long haul.

Learn more about Mai-kee Tsang at https://maikeetsang.com or join the waitlist for her Sustainable Visibility® Incubator https://maikeetsang.com/svi-waitlist

Since we're heading into summertime I'm taking an energy break. Time away, to a cottage on a lake. After my recent launch of the Launch Playbook Club, I thought it was a perfect time to bring back one of your favourite episodes to reflect on how to have a launch that respects your energy with Tasha Booth.

See, launching has a kind of a bad reputation for demanding more of us than we want to give it, but the truth is, that's what I love about it. It asks us to bravely put our offers into the world so we can connect with more of the people we love working with. But it really doesn't have to feel exhausting.

Listen to this replay, to find out how you can prepare energetically for your Q3 and Q4 launches, and then we'll be back to a regularly scheduled program on July 29th.

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This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up.

Learn more about Tasha and her launch agency at https://thelaunchguild.com/


Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me


Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

Do the words launch runway make you feel exhausted?

Yep, I get that. But, if you're ready to commitment to one piece of core content each week on a podcast, this episode is your cheat sheet to leverage your efforts and use your podcast to build excitement for your launch.

A podcast is also a great way to start shifting perspectives so the people you'd love to invite into your program start reframing how it's possible to reach their big goals and dreams. Ya know, the ones you can help them with your offer. Join me as I chat with my own podcast editor and coach, Emily Milling, to talk about how to use your podcast to boost your launch.


Learn more about Emily Milling, Founder of The Ultimate Creative, and how her and her team can help you create and product your podcast at https://theultimatecreative.com/

In this solo episode, I'm spilling 5 ways to boost your email list growth using your lead magnet. Focus on this during your pre-launch phase.

Links:
Sara's Custom IG Landing Page: https://www.saravartanian.com/insta

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

In this episode, I'm talking about ways you can add human connection into your launches and offers, because that what's at the heart of all good launches–ones that serve the people who go through them and ones that also build your bank account. Get out your notebooks because I'm sharing more than a dozen ideas to create a scaled offer that still allows plenty of opportunities for connection.

Links:
Think Tank Mastermind: https://thecopywriterclub.pages.ontraport.net/thinktank
We Should All Be Millionaires: https://helloseven.co/club/#choose-membership
Heather Crabtree: https://heathercrabtree.com/
VideoAsk: https://www.videoask.com

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

In today's solo episode, I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps.

Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco