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The Lawn Care CEO
The Lawn Care CEO episodes
- The Surprising Fundamentals All Lawn Care Companies Need to Get Right
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No matter what your marketing budget, there are certain marketing fundamentals that we should all be getting right. They are key activities we should maximize and prioritize above all other marketing expenses. They work for companies that are just getting started and for companies that are scaling. Time to put fuel in the rocket ship and take off!
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54 min - How to Think Like a CEO (Cornerstone Podcast)
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A Cornerstone Podcast stands out because it teaches some of the foundational principles that we base all of our other coaching on. If you are going to only listen to one or two of our podcasts, this is definitely one you don't want to miss! Here we give you the overview of all the key things you should think about as a CEO. We have literally helped hundreds of companies scale by using the Elite Business Growth Method that we outline here. Don't miss it!
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54 min - Creating a Culture of Accountability
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Have you ever had someone on your team that was a lovable loser. It might have even been a family member or friend. Someone who you love as a person but who is underperforming as an employee. In this episode, we are going to talk about how you handle that situation and create a culture of accountability. We also give details on how to lead your weekly leadership meetings. F
YI, if you want the KPI Scorecard we reference, email [email protected] and ask nicely for it.🔗 Follow Us!
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1 hr - How to Create a Purpose Driven Small Business
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Have you ever felt like your employees are doing as little as possible? In this episode, hear stories of people who are successfully inspiring their staff to give more... including giving up vacation days and coming in on Saturdays! Some of these tactics may even end up inspiring you to work harder.
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1 hr - Culture Eats Strategy For Breakfast w/ Sam Bradford
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Excited to spend time with Sam Bradford who helped to build the incredible culture of Dutch Bros Coffee in Arizona. In this episode, we discuss how we as leaders can begin to craft a culture that retains employees and makes your business a talent magnet!🔗 Follow Us!
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49 min - How Do I Start a Fertilization & Weed Control Division this Year?
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Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including:
- The differences between mowing and fertilization companies,
- The potential of diversifying services
- The importance of building a strong team.
- Logistics and costs of setting up a fertilizing truck
- The role of good customer service
- The benefits of utilizing a CRM system.
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56 min - Is This the Most Profitable Division in Lawn Care?
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When working in business we should ask ourselves three things to determine the value of any division in our business:
- Is it simple to deliver?
- Does it offer recurring revenue?
- Is it profitable?
In today’s episode we talk about one division that checks all the boxes and may have you change the way you think about the services you offer.
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1 hr 1 min - Performance Based Pay ?!?
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We put P4P on trial (sort of) and dig into why performance based pay may be a total game changer for your lawn care business. We ask:
- What about two-man teams?
- Will people want to leave?
- What if quality suffers?
WARNING: You may leave this podcast wanting to install performance based pay!
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56 min - Removing the Bottleneck
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As we travel the country, talking with business owners one of our favorite questions to ask is: "What is the bottleneck?" Or, "What is your #1 roadblock?" The answer often comes back as a one word response, "me". In this episode, we discuss four key behaviors that highly successful CEOs do to remove this pesky bottleneck.
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1 hr 6 min - Lessons From The Road
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Over the last 2 months, we have traveled the country getting to know some incredible 1 Million + Lawn Care companies. In this episode we teach you 4 big lessons we learned on the road. And we also start a new crusade!!
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1 hr 17 min
About The Lawn Care CEO
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We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while…
simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
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