<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>Most lawn care owners order chemicals when they need them, build programs on the fly, and wonder why they're always scrambling.The ones building $1 million, $2 million, $3 million fertilization and weed control companies don't do that.They plan in October.In this episode, Dan Ralphs sits down with the CEO of Lawn Care CEO to break down exactly how to build a fertilization and weed control program for 2027 — from the three building blocks of every great program, to the early order period that lets you collect money before you ever pay a bill, to the pricing range that works in virtually every market across the country.Get this right and it's worth $20,000, $30,000, even $40,000 to your business next year. Get it wrong and it costs you the inverse.You'll learn:<ul><li>The three building blocks of every profitable fert and weed control program</li><li>Why you should spend your budget on weed control before fertilizer — and what happens when you don't</li><li>The $1.75 to $2.40 per thousand rule that applies in almost every market</li><li>How the early order period works — and how to use it to collect money before you pay the bill</li><li>Why your program should be designed around your employees' schedule, not just agronomy</li><li>How to build on-ramps for new clients during peak selling season without disrupting existing routes</li><li>The October 1st deadline you need to hit to be ready for 2027</li></ul>🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail Most lawn care owners order chemicals when they need them, build programs on the fly, and wonder why they're always scrambling. The ones building $1 million, $2 million, $3 million fertilization and weed control companies don't do that. They plan in October. In this episode, Dan Ralphs sits down with the CEO of Lawn Care CEO to break down exactly how to build a fertilization and weed control program for 2027 — from the three building blocks of every great program, to the early order period that lets you collect money before you ever pay a bill, to the pricing range that works in virtually every market across the country. Get this right and it's worth $20,000, $30,000, even $40,000 to your business next year. Get it wrong and it costs you the inverse. You'll learn:The three building blocks of every profitable fert and weed control programWhy you should spend your budget on weed control before fertilizer — and what happens when you don'tThe $1.75 to $2.40 per thousand rule that applies in almost every marketHow the early order period works — and how to use it to collect money before you pay the billWhy your program should be designed around your employees' schedule, not just agronomyHow to build on-ramps for new clients during peak selling season without disrupting existing routesThe October 1st deadline you need to hit to be ready for 2027🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>Most lawn care owners order chemicals when they need them, build programs on the fly, and wonder why they're always scrambling.The ones building $1 million, $2 million, $3 million fertilization and weed control companies don't do that.They plan in October.In this episode, Dan Ralphs sits down with the CEO of Lawn Care CEO to break down exactly how to build a fertilization and weed control program for 2027 — from the three building blocks of every great program, to the early order period that lets you collect money before you ever pay a bill, to the pricing range that works in virtually every market across the country.Get this right and it's worth $20,000, $30,000, even $40,000 to your business next year. Get it wrong and it costs you the inverse.You'll learn:<ul><li>The three building blocks of every profitable fert and weed control program</li><li>Why you should spend your budget on weed control before fertilizer — and what happens when you don't</li><li>The $1.75 to $2.40 per thousand rule that applies in almost every market</li><li>How the early order period works — and how to use it to collect money before you pay the bill</li><li>Why your program should be designed around your employees' schedule, not just agronomy</li><li>How to build on-ramps for new clients during peak selling season without disrupting existing routes</li><li>The October 1st deadline you need to hit to be ready for 2027</li></ul>🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

Program Planning to Grow 2027 Profits by Thousands

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>Dan walked into a $5 million lawn care company and asked every leader the same question."What is winning for you?"Most of them couldn't answer it.They knew their tasks. They knew their responsibilities. But they couldn't define the scoreboard — the clear, unambiguous standard that would tell them at the end of the week whether they won or lost.In this episode, Dan Ralphs draws from the playbooks of the greatest coaches in college football, college basketball, and the NBA to teach the one leadership skill most lawn care executives are missing — the ability to define winning, identify what leads to winning, and hold a team to a standard that actually produces results.This is the executive leadership episode. And it changes the way you run your business.You'll learn:<ul><li>Why most leaders confuse activity with winning — and how to tell the difference</li><li>How the best coaches in sports history set standards that create winning cultures</li><li>The three-metric system that predicts 80% of game outcomes — and your lawn care equivalent</li><li>Why culture and performance are equally important to winning — and how to build both</li><li>How to define winning at every level of your organization from CEO to ops manager</li><li>Why your best people quit — and how a clear standard of winning prevents it</li><li>How to set a standard ambitious enough to grow toward but realistic enough to execute today</li></ul>🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail Dan walked into a $5 million lawn care company and asked every leader the same question. "What is winning for you?" Most of them couldn't answer it. They knew their tasks. They knew their responsibilities. But they couldn't define the scoreboard — the clear, unambiguous standard that would tell them at the end of the week whether they won or lost. In this episode, Dan Ralphs draws from the playbooks of the greatest coaches in college football, college basketball, and the NBA to teach the one leadership skill most lawn care executives are missing — the ability to define winning, identify what leads to winning, and hold a team to a standard that actually produces results. This is the executive leadership episode. And it changes the way you run your business. You'll learn:Why most leaders confuse activity with winning — and how to tell the differenceHow the best coaches in sports history set standards that create winning culturesThe three-metric system that predicts 80% of game outcomes — and your lawn care equivalentWhy culture and performance are equally important to winning — and how to build bothHow to define winning at every level of your organization from CEO to ops managerWhy your best people quit — and how a clear standard of winning prevents itHow to set a standard ambitious enough to grow toward but realistic enough to execute today🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>Dan walked into a $5 million lawn care company and asked every leader the same question."What is winning for you?"Most of them couldn't answer it.They knew their tasks. They knew their responsibilities. But they couldn't define the scoreboard — the clear, unambiguous standard that would tell them at the end of the week whether they won or lost.In this episode, Dan Ralphs draws from the playbooks of the greatest coaches in college football, college basketball, and the NBA to teach the one leadership skill most lawn care executives are missing — the ability to define winning, identify what leads to winning, and hold a team to a standard that actually produces results.This is the executive leadership episode. And it changes the way you run your business.You'll learn:<ul><li>Why most leaders confuse activity with winning — and how to tell the difference</li><li>How the best coaches in sports history set standards that create winning cultures</li><li>The three-metric system that predicts 80% of game outcomes — and your lawn care equivalent</li><li>Why culture and performance are equally important to winning — and how to build both</li><li>How to define winning at every level of your organization from CEO to ops manager</li><li>Why your best people quit — and how a clear standard of winning prevents it</li><li>How to set a standard ambitious enough to grow toward but realistic enough to execute today</li></ul>🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

Does Your Team Know What Winning Looks Like?

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>A garage door repairman showed up, fixed the spring, and charged $250.Dan Ralphs paid him — and then told him he should have charged double.Not because Dan wanted to pay more. Because the repairman had no idea how much his customer was actually willing to pay. His ceiling was $1,200. The repairman charged $250 and went home working 60-hour weeks, driving an old truck, and barely keeping the lights on — convinced the other guys were ripping people off.They weren't. He was just undercharging.In this episode, Dan Ralphs teaches the fundamental pricing framework that every lawn care owner needs to understand — not just to stop losing money, but to finally build a business that can grow, scale, and survive the hard seasons.This is the episode that explains why you're probably underpriced right now, how to calculate exactly what one hour of your labor actually costs, and why the 40/40/20 rule is the only pricing model that leads to a profitable, scalable lawn care business.You'll learn:<ul><li>The only three numbers you need to calculate your true cost per budgeted hour</li><li>What the fully burdened labor rate is and why ignoring it is quietly killing your margin</li><li>Why labor efficiency is the missing variable in almost every lawn care pricing model</li><li>The 40/40/20 rule — and why it's the line in the sand every owner needs to draw</li><li>How one company doubled their rates, sent the letter, and kept 93% of their clients</li><li>Why charging more doesn't mean ripping people off — and why charging too little does more damage than you think</li><li>The doom loop that starts when you lose money for one month — and how to break out of it before it's too late</li></ul>🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail A garage door repairman showed up, fixed the spring, and charged $250. Dan Ralphs paid him — and then told him he should have charged double. Not because Dan wanted to pay more. Because the repairman had no idea how much his customer was actually willing to pay. His ceiling was $1,200. The repairman charged $250 and went home working 60-hour weeks, driving an old truck, and barely keeping the lights on — convinced the other guys were ripping people off. They weren't. He was just undercharging. In this episode, Dan Ralphs teaches the fundamental pricing framework that every lawn care owner needs to understand — not just to stop losing money, but to finally build a business that can grow, scale, and survive the hard seasons. This is the episode that explains why you're probably underpriced right now, how to calculate exactly what one hour of your labor actually costs, and why the 40/40/20 rule is the only pricing model that leads to a profitable, scalable lawn care business. You'll learn:The only three numbers you need to calculate your true cost per budgeted hourWhat the fully burdened labor rate is and why ignoring it is quietly killing your marginWhy labor efficiency is the missing variable in almost every lawn care pricing modelThe 40/40/20 rule — and why it's the line in the sand every owner needs to drawHow one company doubled their rates, sent the letter, and kept 93% of their clientsWhy charging more doesn't mean ripping people off — and why charging too little does more damage than you thinkThe doom loop that starts when you lose money for one month — and how to break out of it before it's too late🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>A garage door repairman showed up, fixed the spring, and charged $250.Dan Ralphs paid him — and then told him he should have charged double.Not because Dan wanted to pay more. Because the repairman had no idea how much his customer was actually willing to pay. His ceiling was $1,200. The repairman charged $250 and went home working 60-hour weeks, driving an old truck, and barely keeping the lights on — convinced the other guys were ripping people off.They weren't. He was just undercharging.In this episode, Dan Ralphs teaches the fundamental pricing framework that every lawn care owner needs to understand — not just to stop losing money, but to finally build a business that can grow, scale, and survive the hard seasons.This is the episode that explains why you're probably underpriced right now, how to calculate exactly what one hour of your labor actually costs, and why the 40/40/20 rule is the only pricing model that leads to a profitable, scalable lawn care business.You'll learn:<ul><li>The only three numbers you need to calculate your true cost per budgeted hour</li><li>What the fully burdened labor rate is and why ignoring it is quietly killing your margin</li><li>Why labor efficiency is the missing variable in almost every lawn care pricing model</li><li>The 40/40/20 rule — and why it's the line in the sand every owner needs to draw</li><li>How one company doubled their rates, sent the letter, and kept 93% of their clients</li><li>Why charging more doesn't mean ripping people off — and why charging too little does more damage than you think</li><li>The doom loop that starts when you lose money for one month — and how to break out of it before it's too late</li></ul>🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

Why Small Lawn Care Companies Stay Small — The Brutal Pricing Truth Nobody Wants to Hear

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>You don't have a marketing problem.You have a conversion problem. And until you fix it, every dollar you spend on ads is half as effective as it should be.In this episode, Dan Ralphs introduces Jordan Richards — Lawn Care CEO's newest coach and founder of a seven-figure lawn care marketing agency — who breaks down exactly what's standing between your marketing budget and real results.From the four-question website test to response automation to the free strategies that build momentum before paid ads, Jordan gives you the clearest marketing blueprint available for lawn care owners at every stage of growth.If you're ready to stop guessing and start knowing whether your marketing is actually working — this is the episode.🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail You don't have a marketing problem. You have a conversion problem. And until you fix it, every dollar you spend on ads is half as effective as it should be. In this episode, Dan Ralphs introduces Jordan Richards — Lawn Care CEO's newest coach and founder of a seven-figure lawn care marketing agency — who breaks down exactly what's standing between your marketing budget and real results. From the four-question website test to response automation to the free strategies that build momentum before paid ads, Jordan gives you the clearest marketing blueprint available for lawn care owners at every stage of growth. If you're ready to stop guessing and start knowing whether your marketing is actually working — this is the episode. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>You don't have a marketing problem.You have a conversion problem. And until you fix it, every dollar you spend on ads is half as effective as it should be.In this episode, Dan Ralphs introduces Jordan Richards — Lawn Care CEO's newest coach and founder of a seven-figure lawn care marketing agency — who breaks down exactly what's standing between your marketing budget and real results.From the four-question website test to response automation to the free strategies that build momentum before paid ads, Jordan gives you the clearest marketing blueprint available for lawn care owners at every stage of growth.If you're ready to stop guessing and start knowing whether your marketing is actually working — this is the episode.🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

Why Your Marketing Isn't Working — And It Has Nothing to Do With Facebook, Google, or Your Budget

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including: <ul><li>The differences between mowing and fertilization companies, </li><li>The potential of diversifying services </li><li>The importance of building a strong team. </li><li> Logistics and costs of setting up a fertilizing truck </li><li>The role of good customer service </li><li> The benefits of utilizing a CRM system.</li></ul>🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including: The differences between mowing and fertilization companies, The potential of diversifying services The importance of building a strong team. Logistics and costs of setting up a fertilizing truck The role of good customer service The benefits of utilizing a CRM system.🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including:&nbsp;<ul><li>The differences between mowing and fertilization companies,&nbsp;</li><li>The potential of diversifying services&nbsp;</li><li>The importance of building a strong team.&nbsp;</li><li>&nbsp;Logistics and costs of setting up a fertilizing truck&nbsp;</li><li>The role of good customer service&nbsp;</li><li>&nbsp;The benefits of utilizing a CRM system.</li></ul>🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

How Do I Start a Fertilization & Weed Control Division this Year?

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>When you go to the hospital the first thing the doctor does is to take your vitals.  What are the vitals that make a healthy lawn care business?  In this episode, we unpack what makes a healthy lawn care business.  This is your chance to take a hard look at your business to see how healthy your business is!🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail When you go to the hospital the first thing the doctor does is to take your vitals. What are the vitals that make a healthy lawn care business? In this episode, we unpack what makes a healthy lawn care business. This is your chance to take a hard look at your business to see how healthy your business is! 🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>When you go to the hospital the first thing the doctor does is to take your vitals.&nbsp; What are the vitals that make a healthy lawn care business?&nbsp; In this episode, we unpack what makes a healthy lawn care business.&nbsp; This is your chance to take a hard look at your business to see how healthy your business is!🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

What Makes A Healthy Lawn Care Business?

<a target="_blank" href="https://www.buzzsprout.com/2270164/fan_mail/new">Send us Fan Mail</a>Our welcome to the Lawn Care CEO Podcast!  Here is what you will learn today:<ul><li>Why some small business owners struggle to grow.</li><li>What is the true definition of Lawn Care Success.</li><li>One mindset shift that you need to make right at the beginning of your journey to massive Lawn Care CEO success.</li></ul>PS WE hope you like it and stick around for our weekly podcast!🔗 Follow Us!<a href='https://www.facebook.com/thelawncareceo/'>Facebook</a><a href='https://instagram.com/thelawncareceo'>Instagram</a><a href='https://tiktok.com/@thelawncareceo'>Tiktok</a><a href='https://www.youtube.com/@TheLawnCareCEO'>Youtube</a>

Send us Fan Mail Our welcome to the Lawn Care CEO Podcast! Here is what you will learn today:Why some small business owners struggle to grow.What is the true definition of Lawn Care Success.One mindset shift that you need to make right at the beginning of your journey to massive Lawn Care CEO success.PS WE hope you like it and stick around for our weekly podcast! 🔗 Follow Us! Facebook Instagram Tiktok Youtube

<a href="https://www.buzzsprout.com/2270164/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>Our welcome to the Lawn Care CEO Podcast!&nbsp; Here is what you will learn today:<ul><li>Why some small business owners struggle to grow.</li><li>What is the true definition of Lawn Care Success.</li><li>One mindset shift that you need to make right at the beginning of your journey to massive Lawn Care CEO success.</li></ul>PS WE hope you like it and stick around for our weekly podcast!🔗 Follow Us!<a href="https://www.facebook.com/thelawncareceo/" rel="noopener noreferrer">Facebook</a><a href="https://instagram.com/thelawncareceo" rel="noopener noreferrer">Instagram</a><a href="https://tiktok.com/@thelawncareceo" rel="noopener noreferrer">Tiktok</a><a href="https://www.youtube.com/@TheLawnCareCEO" rel="noopener noreferrer">Youtube</a>

Hello World!

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. &nbsp; Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.&nbsp; Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.&nbsp;

Business

Entrepreneurship

Marketing

Management

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO. 

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