David Burkus is a best-selling author, a sought after keynote speaker, and former business school professor. His newest book, Pick a Fight, argues that what a team is fighting for is a powerful and potent driver of performance and collaboration, but not just any fight will do. He’s delivered keynotes to the leaders of Fortune 500 companies, his TED talk has been viewed over 2 million times and his writings have appeared in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, and more. In this episode, we discuss why picking a fight is so powerful, how to communicate your fight message well, examples of companies who have done it well, and much more.