On the path to research impact, there are many pitfalls that can get in your way. Some of these challenges are beyond your control, but many are not!

Marie of Google joins us to outline some of the key tactics she uses to make sure the research that's being done is timely, desired, and valuable to her cross-functional partners.

Planning for research at companies with millions, or even billions of users, can feel like an impossible challenge. There are so many people and so much to learn.

But, with the right approach, we can set up our research function to get our partners in product what they need without boiling the ocean. Tune in to Megan's talk to hear about how she thinks through setting up her research practice.

There's no doubt that partnership between research and other functions is pretty important. But, in an enterprise, B2B context, it's even more true.

How do you manage the complexity of customer relationships, customer success, engineering, and more, to make sure your research has the impact it should? Michelle and Warren join us to explore.

You can't research social experiences like any other research project. Social experiences involve more than one person, and that adds a lot of complexity.

Morgan from Snap and Cindy from CashApp join us to share their insights on managing research on social experiences.

Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.

But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.

Most of us are focused on tactical research to improve the products and services our organizations ship to market. But, product teams aren’t the only ones who need research.

In this talk, Andy unpacks what it’s like doing research for executive and board-level stakeholders.

Researching a product that has a clear function is relatively straight-forward. Researching connection, fun, or even just 'vibes', is a lot less so.

Kathryn leads research at Warner Music Group, and was previously a research leader at Instagram. These products are not used to accomplish a specific function, but rather to make people feel ways that are intuitively hard to research. Join Kathryn as she shares her insights on researching fun and connection.

If you're building generative AI applications for everyday consumers, there's room for error. Shipping something that's a bit half-baked, listening to feedback, and launching a better version is A-ok. 

But, when it comes to generative AI in enterprise applications, it's a whole different story. How do we build great experiences for business customers with this early technology, without comprimising the consistency they expect from their tools? Jessa and Hayley from ServiceNow explain.

If an insight is generated by a researcher, but a stakeholder isn't around to absorb it, does it really make an impact?

Communicating new learnings with colleagues has long been a challenge for researchers. Lucky for us, George is one of the best at exactly that. In this talk, George walks you through some of his most trusted tactics for successfully communicating research insights.

When Nizar joined Snowflake as the company’s first user researcher, there were questions about the role of user research in driving product impact and business value. Fast forward to today, and the user research team is one of Snowflake’s fastest growing teams, expanding tenfold and playing a critical role in driving key product decisions.

In this talk, Nizar discusses the driving principles and lessons learned throughout the journey of turning skeptics into the loudest advocates, and provides an unfiltered perspective on where the field of user research is headed next.