Brian Moore has made the transition from player to pundit look deceptively easy. The former England rugby star is today one of the most distinctive & authoritative voices in sports broadcasting & news media, working for the BBC & Daily Telegraph & establishing his own rugby podcast Full Contact, which is a cult hit among sports fans of all ages.In the latest episode of The Line, Moore talks to The Line’s regular host Richard Gillis about the sport’s relationship with the media, the rise of the pundit class and the cult of the super coach.Featuring one tale of sponsorship in rugby's amateur era involving ill-fitting shorts and a last gasp run to a Richmond sports store on the morning of the 1991 World Cup final.Moore also discusses the marketing challenges facing today’s generation of rugby stars and the role PR management played in the career of Danny Cipriani, the great lost talent of English rugby.Throughout this exclusive one-to-one encounter, Moore’s trademark bite & wit are never far below the surface.The only time he sounds uncomfortable is when asked whether he considers himself a brand (spoiler: he doesn’t, but he is).