Pochettino, Neymar and the Spurs Jinx Sunday Times best-selling author, journalist & Sky Sports analyst Guillem Ballague talks to Richard Gillis about Brave New World, his new biography of Spurs' highly rated young manager Mauricio Pochettino, the most talked-about sports book of the year.It’s a rare glimpse inside football’s inner sanctum and one which has proved highly controversial: the book was blamed for Spurs dip in form, leading to frenzied - and very valuable - coverage in The Sun and the Daily Mail, and even analysis on Match of the Day.We talk about the role played by the comms industry in the memes and tropes of football media coverage and whether the cult of the football manager is a particularly British trait. Guillem is joined around the podcast table by La Liga global delegate Keegan Pierce, who is tasked with promoting Spanish football to the world. The conversation roams from the post-Messi and Ronaldo era, the strength of the Spanish club game and the brand impact of the Neymar transfer, which saw the most expensive player in the world move from Barcelona to Paris St Germain last summer.