The Little Questions

Podcasts are arguably the stand out media phenomenon of the recent years, with the most popular pulling in millions of followers, outstripping mainstream broadcasters in terms of reach and impact.

But, how do you actually start something with no one there to listen? How do you avoid screaming into the void? What to talk about? Should you have guests? Can you really go 100% DIY or do you need some professional help? The things to ponder are endless.

We've an admission to make here at Little Questions Towers. We've had a bit of help along the way.

So, joining Andrew this week, alongside Matt, from the other side of the microphone, making their Little Questions debut are our podcast gurus and erstwhile producers Ben and Rory, from The Podcast Coach.

Please leave us a 5 star review if you enjoyed this episode or let us know what you think via social media or email [email protected]

This edition of The Little Questions podcast is presented by Matt Young and Andrew Brown.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This episode was produced by The Podcast Coach

New Year's Resolutions are an exercise in hope, where aspiration meets reality. As Oscar Wilde said: 'Resolutions are simply cheques that men draw on a bank where they have no account.'

In the interests of trying to make 2023 just a tiny bit better, The Little Questions Podcast decided that we would try to help all our friends in the industry, by coming up with some New Year's resolutions for businesses, sectors and individuals. Basically free PR advice given out by disgruntled middle-aged men. In Mick Herron parlance, the 'Slow Horses' of the Comms world.

Let us know what you think via social media or email [email protected]

This edition of The Little Questions podcast is presented by Matt Young and Andrew Brown.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This episode was produced by www.thepodcastcoach.co.uk

Christmas and the New Year are nearly upon us and it's the season of TV repeats and compilations. Our chance to laugh again at the things we laughed at just a few months ago. We're no different at Apella Advisors. With our world leading sustainability commitments, reuse and recycle is our mantra, so we've produced our very own Little Questions Podcast Xmas highlights.

This is all our best bits from 2022.

Our thoughts on everything from the merits of having activist investors on your books to thinking about how to consider brain friendly changes through organisational transformations. From what a journalist wants from a Comms team to our favourite PR heroes and villains.

Hopefully, faithful listener, you'll agree with our choices. If you don't, you can, of course, go back and relisten to all our previous episodes at your leisure!

We'd love to hear what you think. Get in touch on social media or email [email protected]

This edition of The Little Questions podcast is presented by Matt Young and Andrew Brown.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk

For every Atticus Finch and Han Solo, there's a Hannibal Lecter and Darth Vader.

Who doesn't love a great hero or a terrifying villain? They are the protagonists that sit at the heart of every great story, of how we demonstrate the values that matter, define our morals and learn valuable lessons.

Arguably you can only become a great hero if you have a compelling villain against which you can strive: Without Voldemort, Harry Potter is just another young wizard; Without the Joker, Batman is just an angry 'trustafarian' killing time.

And given it's getting to that time of the year where we like to look back, we thought we'd have a look at our PR heroes and villains of 2022!

We'd love to hear what you think. Get in touch on social media or email [email protected]

This edition of The Little Questions podcast is presented by Andrew Brown, Jenny Scott and Matt Young.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Apella partner Jenny Scott joins us again on The Little Questions podcast. Jenny has worked as Executive Director of Communications at the Bank of England and co-lead for Bank wide strategy. She was also Advisor to the Governor, and sat on the Bank's executive committee and risk committee. Formerly Economics and Politics Correspondent for the BBC and Presenter of the Daily Politics, she is now Trustee of Pro Bono Economics.

Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk

Business has always had an urge to share some of its largess with those less fortunate. With clear roots in the ancient mediterranean civilisations, a line runs through renaissance traders, victorian industrialists to today's billionaires racing to give away their fortunes. Aside from the warm fuzzy feeling they hopefully get, there is a clear strategic outcome. When companies connect effectively with external stakeholders through community projects they trigger a virtuous circle as employee motivation increases, driving performance and ultimately improving reputation. Yet some argue that corporate responsibility programmes are meaningless propaganda used to protect reputations by distracting from irresponsible behaviour elsewhere. So, where do you start? Who do you involve? How do you ensure what you are doing is rooted firmly in what your firm is trying to achieve? To discuss this, Andrew and Matt are joined by Jane Rawnsley whois head of corporate responsibility at the global savings and investments giant, M&G. The Little Questions podcast is presented by Matt Young and Andrew Brown. Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA. Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc. We'd love to hear what you think. Get in touch on social media or email [email protected]. This podcast is produced by The Podcast Coach

On this episode of The Little Questions, we are talking about team structure and resources.

In previous editions we've spoken about starting out in a new role, and what needs to be your priority? More often than not, structure is right up there.

Getting it right early on will set up any leader for long-term success. But what is the right structure for the resource you have? Is there a 'one size approach that fits all'?

After all the fun in the last episode, you have fair warning that during this one, we get technical and applied.

The Little Questions podcast is presented by Matt Young and Andrew Brown.

We'd love to hear what you think. Get in touch on social media or email [email protected].

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

If you'd like more information about Apella Advisors, visit apellaadvisors.com

This podcast is produced by www.thepodcastcoach.co.uk

Why are people in the world of comms so misrepresented in popular culture?

Why do the PRs in TV, movies and books come across as either evil manipulators of the truth or champagne guzzling airheads?

This really is a first world problem of a third order magnitude and yet, PR does have a PR problem doesn't it? If for no other reason than we want to continue to attract smart, thoughtful and talented people to our industry, then perhaps we need to have a think about how we are portrayed by our friends in the media.

The Little Questions podcast is presented by Matt Young and Andrew Brown.

We'd love to hear what you think. Get in touch on social media or email [email protected]

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

This episode was produced by www.thepodcastcoach.co.uk

This week, we welcome Deborah Hulme from Minerva Engagement to the Little Questions Podcast to discuss organisational and cultural change in business.

Communicators are often asked to play a prominent role in supporting organisational change programmes but, as many of us know, they can be complex and fiendishly difficult to get right. Two thirds of transformation projects fail, taking longer and costing more than business leaders anticipate, and change done 'to' an organisation is rarely as effective as change done 'with' an organisation.

While communications is never solely responsible for the success or failure of transformation programmes, there are pitfalls to under-communicating a powerful vision for change, just as there are to over-communicating a poor one.

So what makes organisational and cultural change so difficult? And what could we in comms do to help the firms we work in and with do it better?

With us to answer these questions and more is our special guest this week, Deborah Hulme, the founder of Minerva Engagement & The Neuroleader Academy. Deborah has been instrumental in delivering change and transformation across a range of large multinational organisations. Combining the latest learnings from science with a deep understanding of the realities of effective practical application, Deborah works with businesses to access the potential that lies within every organisation, team and individual.

This edition of The Little Questions podcast is presented by Apella Partner, Sam Bevans. Sam has almost 20 years' experience in campaign strategy and delivery across a diverse range of clients, including AstraZeneca, Capita, Drax Power, Nationwide, UBS, and Volkswagen.

Sam is joined by Apella Partner Andrew Brown who is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by The Podcast Coach.

This week, we discuss the horrifying world of the cyber breach. Trust and loyalty are fragile at the best of times, but the risks of causing serious damage to your brand, reputation and business are massively heightened should you face a cyber-attack. There were 2.8 billion malware attacks in the first half of this year, so sadly it is often a question of when you will be hit, not if! A breach really threatens your reputation. It puts your customers at risk damaging confidence and loyalty in your organisation and can prove very costly before you even consider the impact of potential fines. How effectively and clearly you respond often determines its long-term impact. What's the immediate impact of a cyber breach? Where do criminals find a way in? What can organisations do now to protect themselves? And why does the number of attacks drop in certain months? To discuss these questions are Philippa Berry and Tarquin Folliss. Philippa is the Product Leader for CFC Underwriting, a leading cyber specialist insurance company. She recently won the prestigious "most skilled underwriter of the year" award at the Insurance Insider Cyber Rankings. Tarquin is a former senior diplomat with over 30 years in government service, focused largely on national security policy with a specialism in cyber. He has a particular interest in its human impact. Tarquin has recently taken a new role as Vice Chairman of SASIG.

They are joined by host Apella Partner, James Acheson-Gray; a crisis management specialist and a long-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives.

Reading list:

Kingdom of Lies - Kate Fazaini

Rise of the Machines - Thomas Rid

The Hacker and the State - Ben Buchanan

We'd love to hear what you think. Get in touch on social media or email [email protected] and you can find out more about Apella Advisors here.

This podcast was produced by The Podcast Coach.

Following the Russian invasion of Ukraine, UK-based consultants were placed in the national spotlight for ties to Russian entities.

The press focused on how consultants in the law and PR for example, had made millions, on the 'Caviar Express' through ties to Russian oligarchs. For many years the PR industry has been accused of having a grubbier side, looking to unduly profit by reputation washing those less than savoury characters with large wallets.

An easy target now, but Bell Pottinger was very much of that ilk, operating at the very edge and all too often crossing the line, resulting in its demise. And yet, if people, and firms deserve their day in court, to put across their version of events, then so too do they in the court of public opinion. And just as they need their legal experts, so they need communications advisors. Surely that is the sign of a fair and well-functioning democracy?

The Little Questions podcast is presented by Matt Young and Andrew Brown.

We'd love to hear what you think. Get in touch on social media or email [email protected]

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

This podcast was produced by The Podcast Coach