“Through the lens of design, we can change the world.”

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist



Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent.

Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thinks of the future of multichannel networks and their place in live-streaming. Uncover your perspective on working with talent and how to balance your budget. Get tips on finding the right creator for your live event campaign. Learn about accessing data from live shopping. Gain an understanding of how to get started in the streaming space. Discover Damian’s top advice for brands and talent to achieve the best results and delight customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends & strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever Aliexpress 11/11 (Single's Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

Feeling inspired by this episode? Sign up for Get Live Ready for the Holidays, which is a FREE 3-month long livestream shopping program.

We also have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays at 4 pm EST on the Be.Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST.

Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about building a live audience using consistency. Discover tips on getting to know your audience so you can optimize your streams and understand their pain points. Uncover the difference between selling, showcasing, and giving value to viewers. Find out what Dr. ELO expects for the future of live commerce and how he stays relevant with trends within online sales. Gain an understanding of how to get started and struct your streams, plus the benefits of going live every day.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like BeReal.

Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is spending their time and what they like most on each platform. Find out how to reach your target market and get tips on gaining visibility through optimized content. Uncover the latest ways to interact with consumers, so you can improve your products and marketing. Hear how digital media has changed the way consumers behave towards brands.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“Be where today's shopper is and tomorrow's shopper is going to be”

Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers, a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco

Josh is a 20-year technology marketing veteran and among the pioneers transforming digital advertising. Since 2015, Josh has scaled Channel Bakers from startup to a fully independent global retail media agency with five offices around the world and more than 200 employees. In the process, Channel Bakers has garnered international awards for its agency culture, along with positioning countless CPG product brands on platforms such as Amazon.

Hear what Josh thought about Amazon Prime Day 2022 and how it was different that previous years. Find out why he’s becoming more interested in live streaming creators. Discover the magic sauce that make a product video stand out. Gain an understanding of creating an emotional attachment to potential buyers through reinventing your content. Learn how to think through what you want to say in your videos and how to stay top of mind with shoppers. Get tips on using platforms like TikTok to benefit from modern product discovery and customer decision making.

Article referenced by Nicolas: https://www.marketplacepulse.com/articles/prime-day-is-social-commerce

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

“eCommerce is math and metrics don’t exist in a bubble”

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your business team and customers to create more clarity and reduce issues. Learn about Chase’s mathematical sales equation (his Brand Scaling Framework) and how it can improve KPI amongst privacy changes. Hear his perspective on optimizing conversation rates and how brands can maximize reach via video content. Discover the factors that enable you to increase Average Order Value (AOV). Uncover advice on cross selling with partners and the benefits of leading with value.

We also touch upon the importance of prepping for winter holiday sales. Gain tactical suggestions for getting ready for big days like Black Friday and gift shopping. eStreamly is launching a livestream shopping program to support your journey. With this program you will have support you, and we are partnering with expert in ads, training, finding the right host. Learn more by emailing [email protected]

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays.

Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has a lot of experience in eCommerce over 8 years with its different challenges and obstacles, from running a fulfillment center in China where she was living for over 2 years to launching her own software @TrackMage.

@TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. It allows them to track their products on the platform and do the upsell then automatic follow-ups for reviews. Download Irina’s free ebook, How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff: https://trackmage.com/flywheel-extra-sales/.

Learn how to create the best post-purchase experience for customers and get extra sales from existing customers. Discover what makes for a great sales journey and how to effectively communicate to get the attention you want. Get tips on managing expectations on all ends of fulfillment. Gain an understanding of when a customer needs your empathy and how to manage the time and money it takes to offer quality support. Uncover tips on offering effective product tracking and developing automated messaging. Hear about overcoming points of friction as a small business throughout the entire eCommerce fulfillment process.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“There's nothing as effective as a live commerce experience”

Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Justin and his wife have made over $3M working with brands including on platforms like Amazon Live so happy to share my tips & tricks for making sponsorship income more predictable!

The latest announcements from eStreamly: https://try.estreamly.com/liveselling

Justin starts with his background being a content creator for over 10 years, which leads to his recent experience with Amazon Live during Prime Day. He explains that we’re still early to live commerce as brands and content creators. Learn why it’s important to hone your live shopping expertise now so there are more partnership opportunities in the future. Find out what’s key to making a successful sponsorship and how companies and influencers can both win. Hear Justin’s perspective on conducting professional communication via email and beyond. Discover the number one biggest mistake brands make when working with creators and how to prevent it. Get tips on generating more money from your live video collaborations. Gain an understanding of audience personas and demographics, and how that fits into your project planning. Uncover the number one decision brands need to make when it comes to influencer marketing.

All of this and more expert advice and insight from Justin - this is a jam packed episode! Join Justin’s free weekly newsletter with paid brand sponsorship opportunities (and details on his incredible courses): creatorwizard.com/join

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences.

Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to livestreaming. Find out why marketing has a bigger seat at the table post-pandemic and what that means for your business. Learn about building systems via virtual collaboration and partnerships. Gain an understanding of meeting customer expectations. Get tips on creating content and a digital community.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/