You might have witnessed a viral video going around that showed a man in the jungle harvesting tiny beatles into a red paste. 

Turns out that red paste is used to make red lipstick and is also the main ingredient for red food coloring. 

In today's episode, we're diving into that process of lipstick making along with the challenges lipstick brands are facing on the manufacturing and distribution side of things---which plays right into another fun fact you'll learn which is the Lipstick Index. 

• Watch the TikTok of this topic where I talk about the logistics of lipstick and then a follow-up video where I break down the Lipstick Index
• Check out other episodes from our "The Logistics of......" series

Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.

• Connect with Blythe on Linkedin, YouTube, and TikTok

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

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