Purpose 360 with Carol Cone

The Logistics of Purpose with Lineage Logistics


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Meet the food transport and storage company with a purpose to feed the world. Lineage Logistics is a $2 billion enterprise driving more than a third of the temperature-controlled food distribution in the U.S., moving 8% of the global food supply. The company is deeply purpose-driven and operates on a stakeholder-driven model, focused on transforming the food supply chain to positively impact customers, communities, and beyond.
 
Sean Vanderelzen, Chief Human Resources Officer, and Megan Hendricksen, VP Marketing & Communications at Lineage, joined Purpose 360 to talk about the company lives its purpose. Listen for their insights on:

  • How Lineage developed an authentic purpose, rooted in the journey from farms and factories to shelves and tables
  • How purpose helped Lineage act swiftly during COVID-19 to transport food to areas in need as well as donate $5 million and 100 million meals alongside nonprofit partners 
  • How Lineage leverages its purpose and capabilities to tackle a massive social problem: food waste
  • The impact of purpose on recruiting and talent retention, as well as employee engagement

Links & Notes

  • Lineage Logistics Story
  • “Our Purpose” Video
  • COVID-19 Response
  • Lineage Innovation in Action
  • Sean Vanderelzen
  • Megan Hendricksen
  • (00:00) - Welcome to Sean & Megan from Lineage Logistics
  • (04:37) - Sean's & Megan's Journey to Lineage Logistics
  • (10:07) - Creating a Culture
  • (13:59) - Finding Their Purpose
  • (16:28) - Employee Excitement
  • (19:39) - Purpose in Recruitment
  • (22:13) - Recognition
  • (23:11) - Unlocking Employee Potential
  • (27:00) - COVID-19 & Lineage Logistics
  • (35:00) - Greg's Videos
  • (37:00) - Servant Leadership
  • (39:33) - Turning the Org Chart on Its Head
  • (40:47) - Growing Through Acquisition
  • (45:36) - Key Insights About Developing Your Purpose
  • (51:34) - Final Words
  • ...more
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