The Lonely Marketers

In this episode we discuss creating content for contents sake and question why people bother with it?  We delve into the human element of the Meet brand and how Ben is now thinking about the next stage of its evolution.  Like most marketers in recruitment, there is always a challenge in getting buy-in from leadership - Ben discusses how he's achieved this.

Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business.  But he is very impressive, having already built and sold a business before becoming an expert inbound marketer.  As well as the technical side of things, Scott gives some brilliant insight into the creative side of content and how his personal brand has won MBA business.

Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team.  Sarah has a real focus on results and being able to track all activity to candidate registrations and revenue.  She also amazingly led her team to run a series of MeetUps across the globe over a five-week period.

In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for asking the simple question "Why?" at least three times in all that you do.

Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple locations across the UK, Swanstaff need a marketing approach that is flexible and reactive which can be a challenge to stay on top of.  Ellie discusses mini-marketing plans, team huddles and a lot more.

Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, starting tactical and how he keeps himself driven day-to-day.

Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates and discusses what she hopes to achieve and what her individual approach to marketing is.

We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham.  Unsurprisingly, we talk about the role of data in recruitment marketing but also explore Rob's design background and how that frames his thinking.  We also delve into "landing and expanding" marketing blueprints for international offices (of which Harnham has many...).

When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything.  Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and her team.  We talk about managing upwards, her design background and the importance of being a generalist recruitment marketer when you start out.