The Lonely Marketers

Not a marketer by trade, but certainly one by action.  In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence others.  We chat around the changing landscape of recruitment and how marketing is more and more now a driver of profit rather than an isolated department in the office.  Also, some nuggets of career advice for anybody looking to make a move.

As always, hat tip to the team at Paiger for sponsoring.

Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results.  From building and maintaining their own website (the team all learnt to code!), driving daily leads to their consultants and working on some brilliant campaigns - there is so much to admire in Aimee's approach.

If you think that you need all of the money in the world, this episode should show you that you can balance the technical with the creative and still smash it out of the park.

Thanks again to our friends at Paiger for sponsoring the episode.

In this episode, we speak with a newcomer to the industry in Maansi.  She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have).

Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear.  We also dive into how being in the right environment and being treated as an equal alongside the consultants is key to driving projects and getting everyone on board.

It’s obviously in us marketers’ interest for things to go that way…

We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.

Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges.  We’ve all been in those shoes for sure.

There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.

Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!

We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us).  We also ring the marketing bell as well to get marketing more of a presence at the top table.

We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence.

But this isn't all about tech, it's still about a human process and giving the power to the candidate.  if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this episode a listen today!

We all know how important diversity is in business, don't we?  But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach?

Glenn and Nandip discuss everything from unconscious bias, commercial benefits of diverse marketing, practical tips you can take with job adverts and a hell of a lot more.

We dive back into the tech world with Alexandra Kane from Sense in San Francisco.  Alex is clearly somebody who is passionate about the candidates and the tech she is working with.  That being said there is a clear distinction that she believes recruitment is still all about the human interaction.  First stateside episode of the Lonely Marketer - hopefully many more to come!