The Lonely Marketers

Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business.

Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8

We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours!

The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future.

As always, thank you to the team at Paiger for being top-notch sponsors as always.

In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries?

We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the world.

Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses.

Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to hone your recruitment marketing efforts when it comes to email automation and start driving results.

Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need jobs on your website to drive deals.

We  dig into practical tips, processes and templates to start the content machine up in your agency.

You can watch the original recording of the webinar here on Crowdcast: https://www.crowdcast.io/e/lonelymarketers4

Members Only, an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel.

Glenn was joined by MO's founder and the hugely experienced Una McGuinness to talk about what people can be doing to get their marketing strategy on point during lockdown. Practical tips are discussed, proven processes are shared and you'll be able to implement many of these tactics straight away.

Thank you again to the team at Paiger for their continued support of our ramblings.

In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam.  They speak about how your recruitment marketing activity should be driving revenue. What do you need to put in place to make you and your team a money machine?

Sleep. Eat vegetables. Breathe.

Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home.  We focus on how the, erm, unique personalities of marketers mean that some challenges may be trickier to deal with than others and explore the importance of affirmation, perceived regression and dealing with imposter syndrome.

This is a highly practical episode that I hope the marketing community (and others) get a huge amount from. Enjoy.

Clink of beer glasses to the team at Paiger for their continued support of The Lonely Marketer.