The Lonely Marketers

In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of recruitment marketing with their clients and the industry as a whole during the Coronavirus lockdown.

In what has been a challenging time for everyone, the discussion is around what recruitment businesses are doing well at the moment from a marketing point of view, what marketers need to be focusing on and the opportunity for people in our profession.

An honest and insightful chat from two people with great exposure to recruitment businesses across the globe.

Thank you to Paiger for their continued support.

What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing?

Good things, we hope.  

Victoria Rush from The Recruitment Marketing Podcast joins Glenn to speak about what marketers can be doing during times of crisis. Whether you're still flat out, furloughed or unfortunately made redundant - there is plenty you can work on in terms of content, social presence, upskilling (or just watching Netflix).

Give this chat between friends a listen. We think you'll enjoy it.

Sponsored by our friends at Paiger, as always.

With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a founder at CultureBee - an online platform for highlighting what it is like to work for businesses around the world.

In this episode, we dig into creating processes that focus on gathering feedback to help form your marketing and content strategies. We look at how the access to insight is bringing marketing and technology closer together but it means absolutely nothing if it's not tied into a purpose.

If you're struggling to define your USP or be different in this increasingly noisy world, then give this a listen as we draw on examples from multiple industries.

Hat tip to our friends at Paiger for sponsoring the episode.

We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out.

Why are recruitment companies so rubbish at job advert writing?

What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it?

We talk a bit about Indeed shutting down organic traffic for the UK as well...

The team at Paiger continue to be great champions of this podcast so please go and check them out.

We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio.

Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with the tech team helps the business to stay on the front.

We also find out the story behind CV-Library's owl, Barney.

Continued "big-up" to our pals at Paiger for their support.

We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment.  From shifting content plans (do you really need to), trying out new things and sometimes - just getting on with it.

We all appreciate how difficult it is for people at the moment both at a company and personal level but we hope this episode gives you some guidance on how to keep the marketing wheels turning. Those that do will come out of the other side better for it.

Stay safe, stay at home and keep on marketing.

Thank you to Paiger for their continued support. Go check them out.

Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress.  We talk about the age-old problem of single/multi-brand strategies, how going to board meetings has opened her eyes and why being able to do a "bit of everything" in the world of recruitment is a benefit. Grab some listening devices, and give the episode a go. Like always, thank you to Paiger for their continued support of the podcast.

Employer branding is on the rise.  Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, recruitment followed and now it's a truly combined service.  It was great fun to chat with Anya and Lottie about the approaches they take and the challenges they have in this new way of "doing" recruitment (and creative).

I personally hope the Wiser Way is a glimpse into the future for elements of recruitment. Mainly because it puts marketing even more front and centre of business.

Give it a listen and let us know your thoughts.  Cheers again Paiger for sponsoring.

Janine is one of the most experienced guests I've had on the show.  From starting with the big boys at Reed and Hays, through to now working at Search Consultancy (14 locations, 30 disciplines) for the past 9 years, she has built a team (of 12) and a rectech stack around her that really delivers results. It was a privilege to get into Janine's mind in terms of her thought and decision-making processes. A treasure trove of useful advice whether you are looking at tech, structuring your team or looking to develop personally. Get involved!

Paiger got a few mentions in the episode so don't need a shout out for sponsoring this episode...