The Lonely Marketers

This is a sweary episode.  Not one for the faint hearted.  It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London.

Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise.  Take a listen and pick up some nuggets around how you can adopt an approach to get you and your company heard.

This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate experience (amongst a lot more).

TNG and Tengai has been featured with the BBC and in The Times so it was a real honour to look genuinely at the 'future' of recruitment and how transparent processes, the utilisation of NPS should be playing a role in recruitment marketing.

Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years.  In a time where we are inundated with noisy content, what does it take to stand out with your content?  How can you plan it to drive sales?

With experience of working at Monster before leading the charge at ClearlyPR, Paul can draw on plenty of experiences at multiple businesses, not just recruitment.

Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode.  With passionate views on culture fit (how it's a load of rubbish, to put it politely), employer branding and how we simply need to track everything we do.  Amelia also works a fair bit from home so we dive into work-life blend and how it works in her role as a B2B Marketing Manager.

Connect with Amelia here.

Check out Finlay James here.

We go cliché crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing both marketing and operations hats.  

Rafael's passion for comes through loud and clear as he speaks about how recruitment marketing has evolved over the years. We speak about how the new generation of recruiters are already living in the world of digital marketing and personal brand and how marketers need to leverage that.

Kylie's background is very different compared to many of our guests.  Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her skills into the recruitment world.  Finding a purpose in a business is an (actual) USP but it's not simply about plucking it out of thin air.  You have to put in the effort at all levels of the business.

Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months.  We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can think of.  Owain also explains to us how a signed Bon Jovi guitar generated incredible ROI for his marketing efforts at an event.

Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging.  With a lot of talk around automation and digital marketing,  we chat about turning back time and focusing on events, direct mail and traditional PR on television and radio.  We also touch upon the hot topic of fat horses.

Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side.  We have a reflective conversation on how things have changed in recruitment but how relationship marketing will forever rule even if everything else is evolving around us.

In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue doing what they are told to do.  We obviously talk a lot about automation with Adam's background and how marketers can help eliminate cold-calling from business they work in.  A hugely informational episode with some great takeaways for marketers, business leaders and everyone else!