The Lonely Marketers

Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing. 

We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role.

We also discuss how the importance of diversity and inclusion has taken on greater importance and what responsibilities marketers have to use their skills and platforms to start conversations.

As always, kudos to our friends at Paiger for supporting The Lonely Marketer.

After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either.

We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do.

Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/

Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success.

A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well.

A bit like Paiger who sponsor this episode.

It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price.

Shoutout as always to the team at Paiger for lending their support to the podcast.

Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts

From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something.

As always, we're privileged to have the team at Paiger supporting the podcast.

John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't).

We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success.

In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'.

She provides tips on communication, planning and relationship-building to help build your reputation and authority.

You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11

Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.

Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch.

Where do you start? Can you do it internally? What questions do you need to ask?

To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9

In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs.

Fist pumps to the Paiger team for their continued support of the podcast.

Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance.

Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/lonelymarketers7