The Lonely Marketers

We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in headfirst into the app built a following and worked out all of the pros and cons of it. With recruiters gravitating to Clubhouse, we discuss how marketers can use the platform to drive awareness and ultimately revenue for their recruitment agencies and throw around some ideas as to how it could work and dovetail into marketing plans.

We also discuss the safety aspect of the platform and how the 'trolling culture' has already made an appearance with Jessica sharing her first-hand experiences.

Cheers Paiger for being there and shouting about us as well. Always appreciated.

In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one.

We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on your current efforts but in terms of your career and what you're doing for your business.

Raise a glass to the Paiger crew for their support, as always.

The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things.

One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away.

Thanks, like always, to Paiger for their continued support.

For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it.

Having been on the side of sales and now on the side of marketing, Rich offers the insight into what he is seeing working  and offers some brilliant tips and advice to recruitment marketers as to how to be successful.

Paiger are back with us for 2021 and so are our thanks for their support. Enjoy the show!

In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead.

There is also a bit of film chat in this episode as we delve into Mary's side hustle of running a film review website.

70 episodes. Wow. Have a great Christmas and New Year.

Of course, no description is complete without a shoutout to our sponsors at Paiger.

As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term objectives and, of course, we talk about video.

We're all a bit more confident have been 'forced' to embrace the medium over the course of this year but it's here to stay and it is a key marketing tool for individuals and businesses. Go on, give it a listen.

Clink of mulled wine glasses to our friends at Paiger for their support as always.

Kat tried to escape recruitment marketing but resist the lure like so many of us...

In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship.

We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience.

Enjoy, and we'll speak to you soon.

Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career.  

Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with content and what you can do about it.

From marketing opportunities, to adapting your strategy through to managing your stress as a marketer - this is an episode with countless takeaways. We hope you enjoy.

Oh, and Amanda used to dress up as a hippo. Thanks to Paiger for the sponsoring stuff as well. Always appreciated.

In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer.

We also introduce the 'Together' initiative where 10s of Lonely Marketers have come together to support those recruitment businesses most impacted by the Covid-19 pandemic.

Hats off to the Paiger crew as always for their continued support of the podcast and whole TLM community.

Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business.

Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one.

We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.