The Lonely Marketers

Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing. 

With a background in sales (both estate agency and recruitment), we dive into how that experience enables her to link sales and marketing more effectively and get the buy-in for content and campaigns (Spoiler alert - it's all about communication).

Also, for about eight years, Jayde had a side-hustle which she talks about and how the skills she picked up there have benefited her in her career.

As a personal branding champion, a 'handsy creative' and fully remote worker Jayde's story is an energetic and insightful one.

Paiger, as always, thank for turning up and supporting us.

Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and progress at an incredible rate.

This is one of a few things we discuss with Daniel Patterson from Cpl. Having started as a marketing assistant way back when, he now has a significant team, his scope has grown and with a recent acquisition - so has his opportunities.

We speak about what Daniel has learnt over his career, including gaining the ability to say "no" more in terms of reactive work, and what he'd do differently. We also really dive into why an actual career in recruitment marketing is a real thing, not a myth.

Crack open a cold one for Paiger whilst you listen, it wouldn't be possible without them.

Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place.

Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently.

If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button.

Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.

Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one.

In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when it comes to trying something a bit different when it comes to digital marketing.

This is a brilliant listen for anybody reviewing their brand, website or purpose at the moment. With more companies in reflection mode over the past 12 months, 'what do we want to be known for?' is a question being asked more and more - Kate's experiences can start to help answer some of those questions.

Thanks as always to Paiger for their support.

What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences?

In what is a wide-ranging episode that discusses recruitment websites, internal hiring, technology, content, leadership and lots more Brian speaks through his experience of what works (and what doesn't) and offers advice to marketers to try and get one of those seats at the top table.

Paiger get a bonus mention in the episode as well which I suppose is OK thanks to all of their support...

Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting.

As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your thinking as well as being a great resource if you're looking to improve your job adverts in particular.

Paiger, your support is appreciated as always.

Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach.

Helena had two children in quick succession and returned to the world of work in April 2021. We discuss how being 'out of the game' for two years made her feel and how she prepared herself for a brand new role at Trinnovo Group. We touch upon what trends are impacting recruitment marketing and also offer advice for any recruitment marketers looking to take a 'step-up'.

If you want to learn and hear from one of the best, then jump in right now. Talking about one of the best, thanks Paiger for your continued support.

"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it.

Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far.

This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads of food for thought to you as to how you can setup marketing

Over to you to give it a listen and give your feedback. Ta Paiger, it goes without saying.

What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under her belt, Chelcie joined The Levin Group (which includes Storm2, Storm3 and Storm4) during the Covid pandemic in August 2020 as employee number 13 and was thrown into the deep end. In this episode, Chelcie opens up about her own onboarding in a high-growth business, the support she was given to enable her to succeed and what she prioritised in terms of marketing activity. Chelcie says this is her dream job and it really comes across well in this episode. Let us know what you think. Paiger, always there for us in supporting the podcast and the community. Thanks as always.