The Lonely Marketers

Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show.

We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a huge benefit to your future. There are caveats in the chat around not running before you can walk and enjoying the moment which in the chaotic and transitional world we live in currently is very pertinent.

As well as sharing his views on the true reality of recruitment marketing, Robert also opens up about what he would have done differently in his career, the mistakes he made and what he learned from them.

Hey, Paiger, thanks for the support.

How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up recruitment business and what she thinks the future holds for herself and recruitment marketing in general.

This is a genuinely unique recruitment marketing setup and it was brilliant to dive deep into what is possible regardless of distances and timezones.

When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge with his marketing approach.

If you're interested in making your marketing less jazzing up and more commercial then this is an episode for you where Richard talks about putting the brand and soul at the centre of the company but focused on monetisation.

A hugely enjoyable show with one of the best in the business. I hope you enjoy.

Cheers Paiger for your support. 

Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity.

We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar high.

2022 sees the Paiger team continue with their unwavering and very much appreciated support and with a brand new jingle voiced by Mr. Westall himself.

We're back, baby!

In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022.

As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by Chelsie Harry from Levin Group, Kris Holland from Charlton Morris and Helena Sullivan from Trinnovo Group. We look at four important pillars of marketing: Process, Content, Tracking and People which sees us talking about automation, personal branding and many other buzzwords we've heard throughout the year.

Enjoy, stay safe and we'll see you very soon for episode 100...

After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR.

In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture?

Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well.

Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well...

Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.

When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of setting up processes for success, understanding what she is good (and not good) at and working in true collaboration with the teams around her.

This is a brilliant episode that really highlights how your attitude and self-appreciation of your skills and knowledge can create a brilliant career in recruitment marketing for you. If you're starting or building a function there are some brilliant snippets of insight that you'll be able to take away into your own department.

We're not back-office, we're not support. We're the marketing department. :-)

Thanks Paiger for your support as always.

*Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing.

We start by discussing the past 18 months and how this has elevated the role of marketing within recruitment and what the characteristics are are the businesses who are doing 'it' well.

Looking forward we discuss how and what marketers can do to get their voice heard, their ideas implemented and how they need to step up to grab the opportunity available.

The Rise of the Recruitment Marketer. Your time is now.

You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes...

Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills.

Initially, being hugely passionate about design, Matt speaks about his journey of growing a team and how data now plays such an integral role in Talent's campaign-led marketing approach. 

With a structured way of working, Talent take an approach of building their content around six campaigns a year tied in with the strategic business objectives. Mapping journeys, utilising tech and having a clean database to do 'proper' marketing - this all exists for Matt and his team. Sounds like a dream, right? 

Great episode to understand how things can work and what steps you need to take to get it working.

Yo, Paiger! Congrats on your recent innovation win, proud to have you have partners.