The Lonely Marketers

Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming?

Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern, and chats through how 'breaking out of the bubble' of the sector has helped her in her career. We discuss the importance of automation in the coming years and why companies need to have a real focus on their CSR initiatives that come from somewhere genuine, not just a box-ticking exercise.

Yep, there is American Pie chat as well.

Cheers Paiger, as always. Enjoy.

Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI.

When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed), we can be more scientific in our approach to the use of job boards. There is tech, processes and wider industry changes that can help you get more bang for your buck.

If you need a new way of thinking about your job board spend (maybe freeing up some budget to do more 'exciting' stuff) then jump into this episode and give it a listen.

Oh, and we talk about washing machines. That's what you paid up to sponsor, wasn't it Paiger?

Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him 'blag' his way into his first job before spending 12 years in a business before it was bought to where he is now at The Consultancy Group. Paul started purely focused on 'internet marketing' which really meant PPC and SEO but evolved into a fully round marketing specialist who has embarked on multiple websites and branding projects. 

He shares his experiences and tips around these activities as well as outlining the benefits, and pitfalls of trying to be a 'fixer' and doing everything for everyone.

A real 'career' episode that people at all levels will be able to relate to.

Cheers Paiger as always for your support of the podcast and the community.

The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches. 

But why is it important? 

We discuss why working in an industry that by its very nature has a very high level of rejection (and negativity), it's essential to pay attention to the experience of our audiences more than most.

Continued fist pumps and clinks of beer glasses to the team at Paiger for supporting us.

Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of balancing time and resources whilst delivering results.

Richard's approach and outlook to marketing is one that we can learn a lot from. Balancing process and creativity, blending purpose and data to achieve results is a blueprint as to what a future marketing function in recruitment could look like.

Thank you to Paiger for their continued support of the podcast and the entire Lonely Marketers community.

We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we went there).

We also touch on how marketers can approach selling new methodology upwards in your recruitment business and how our industry could really benefit from adopting a customer success approach like many product-based companies.

Paiger. They sponsor us. We're thankful.

Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world.

If you're trying to make your marketing approach and tactics more relatable as well as attempting your recruiters to take a similar approach then this is a fun and insightful listen. Utilising purpose, empathy and other 'human' levers in your marketing makes commercial sense. And it's the right thing to do.

Thanks again Paiger for your ever-continued support to bring this podcast to the masses.

Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Meridian because of an embroidered dragon on her back...

We also jump into the topic of defending marketing at board level and why you need the data to back up your ideas, because "everyone takes numbers seriously". Loads of insight, loads of experience, loads of takeaways. Enjoy!

(Nearly forgot, thanks to Paiger for sponsoring).

Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and highlighting issues around inclusivity and diversity.

We jump into the discussion around personal brand vs. company brand and why it's something as marketers we really need to focus on moving forward along with empathetic marketing.

Some incredibly important issues discussed in this episode, we're certain you're going to learn something new. Thank for listening and thanks to Paiger for their sponsorship of the show.