The Long Game

By Allie Decker, David Ly Khim, Alex Birkett

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.... more

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FAQs about The Long Game:

How many episodes does The Long Game have?

The podcast currently has 225 episodes available.

The Long Game episodes:

May 25, 2022How to Write Copy that Resonates with Liz Willits
What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button.
First, you have to have a great idea. Something that resonates with people or gets them thinking.
Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic.
A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience.
In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience.
Show Topics
Use pain points to connect
Keep testing new posts
Great ideas need great delivery
Everything should be copy
Post regularly to stay top of mind
Develop the hook without distraction
Show Links
Follow Liz Willits on LinkedIn
Check out Liz’s free Email Open Rate Guide
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
52min
May 17, 2022How To Tell a Story Worth Hearing with Matthew Dicks
Whether you’re a fiction writer or a content marketer, your goal as a storyteller is to capture and keep your audience’s attention.
And the best way to do that is by telling a story your audience can connect with on a personal level.
Matthew Dicks, an internationally bestselling author and an expert storyteller.
Also a record 55-time Moth StorySLAM and 7-time GrandSLAM champion, Matthew has performed for audiences all over the globe.
In this episode, Matthew shares why stories are so important, and how to breathe life into the stories you choose to tell.
Show Topics
Connect with other people’s experiences
Tell relatable stories
Keep your audience curious
Give your audience information in the right way
Make every moment essential
Start with the story
Tell stories to yourself
Don’t be afraid of vulnerability
Be available for others
Value your time
Show Links
Check out Speak Up
Follow Matthew Dicks on LinkedIn or Twitter
Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
1h 18min
May 11, 2022Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
The old framework of the buyer’s journey is broken.
Customers expect more access than ever to educational, engaging content at every stage of their decision-making.
Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.
As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.
She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.
Show Topics
Fully embody your audience
Focus on authenticity
Take time to understand the problem set
Seek out potential stories
Understand how content marketing fits into the bigger picture
View marketing as relationship-building
Reframe the old buyer’s journey
Build a content marketing playground
Reimagine the content marketing funnel
Create content for the whole playground
Show Links
Check out Atlassian
Follow Ashley Faus on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
47min
May 04, 2022Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina
Any marketing claim you make that doesn’t have some form of evidence is a weak statement.
Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.
But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.
One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.
In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.
Show Topics
Use case studies to build trust
Data points can support sales messages
Reduce the investment in the ROI
Create sales enablement content
Don’t publish content without an expert contributor
Have prominence, promise, proof
Show Links
Check out Orbit Media
Follow Andy Crestodina on LinkedIn or Twitter
Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
1h 29min
April 27, 2022How to Produce Top of the Line Content with Brad Smith
Watch a video clip and find key takeaways here
Content creation is a tricky business. You have to know what your clients want, when to say yes to new projects, and how to find the writers you need.
For Brad Smith, creating and producing top of the line content is his bread and butter. Brad is the CEO of Wordable, co-founder of uSERP, and founder and CEO of Codeless, all of which are aimed at producing, ranking, and publishing SERP-topping content.
During this episode of The Long Game, Brad shared with us his insight on determining content quality, how to work with clients, and what you need to scale content writing production.
Show Topics
Train your writers on consistent practices
Find out what content quality means
Know when your client needs an in-house writer
Figure out the client’s style
Disqualify people as soon as possible
Look at quality versus cost of applicants
Don’t work with people who aren’t a good fit
Wait to interview writers
Embrace a ‘good enough’ mentality
Show Links
Check out Wordable
Check out uSERP
Check out Codeless
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
1h 10min
April 19, 2022How to Freelance Like a Pro with Brian Speronello
A sustainable freelance career requires you to balance stability with growth. Think of that balance like a barbell.
Half of your time should be spent on your retainer clients that bring you a guaranteed income. The other half should be spent on riskier projects where you charge higher initial rates or negotiate a stake in its performance.
The steady work is how you pay the rent, but the risks are how you get to the next level. That balance doesn’t just apply to how you should divide your clients, but how you break up your time between billable and non-billable hours, and current work and future work.
Freelance Like a Pro founder and freelance copywriter Brian Speronello has spent a decade managing that balance. In this episode, he gives us his tips and hard-won lessons.
Show Topics
Use a barbell strategy for your projects
Freelancers have to know how long things take
Set retainers for a maximum amount of hours
Ask for the last month upfront
Exchange your time and focus for referrals
You need some non-billable hours
Show Links
Check out Freelance Like a Pro
Follow Brian Speronello on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
58min
April 13, 2022Kitchen Side: How To Build an Audience with Content Marketing
This episode is part of our Kitchen Side series, where we pull back the curtain and share the behind the scenes conversations we have at our agency.
We included Tommy Walker in this discussion to help us outline the difference between an audience, a community, and a customer.
Together, we discuss ways to define your audience, nurture relationships, and leverage community in order to build your audience.
Show Topics
Know the difference between a buyer and a customer
Distinguish the levels of your audience
Start with a core group of people
Nurture individual relationships
Gauge audience interest
Refine your message
Ground your content in data
Build trust
Leverage community to build your audience
Tommy runs his own content marketing consultancy, The Content Studio.
Follow Tommy Walker on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
50min
April 06, 2022Re-Building Trust in Your Brand with Margot Bloomstein
How can brands build trust with an increasingly cynical audience?
Margot Bloomstein believes you can win over any audience by creating consistent, high-quality content. But in order to cut through the noise, you need to build a clear content strategy and be vulnerable.
As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, a speaker, and an author, Margot has experience partnering with a range of organizations to deliver quality messaging, including Sallie Mae, Lovehoney, Scholastic, Fidelity, Harvard University, and the American Montessori Society.
She talked to us about the nuances of building trust with increasingly distrustful audiences, prototyping in public, and focusing on consistency.
Show Topics
Make good on content strategy through content marketing
Create message architecture from a content hierarchy
Use the same wording as your clients
Nurture confidence in your audience
Advocate for solving problems through content
Respond to cynicism by building trust
Cut through the noise
Guide better decision-making
Prototype in public
Focus on consistency
Check out Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
Follow Margot Bloomstein on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
46min
April 01, 2022Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine
In loving memory of Onita Simmonds.
How do a grandmother’s life lessons apply to business? Ross Simmonds translates the life lessons he learned as a kid into core values that help his business and team members grow.
As the Founder and CEO of the content marketing agency Foundation, Ross focuses on developing others, staying curious, and driving results for his clients.
He talked to us about why it’s important to embrace a mindset of abundance, hire based on values, and stay true to yourself in order to succeed in both life and business.
Show Topics
Practice, practice, practice
Focus on what you can control
Embrace a mindset of abundance
Be okay with asking for help
Hire based on values
Help others unlock their full potential
Know when to say no
Create the content you want to consume
Stay true to who you are
Remember to market your content
Watch a video clip from this episode on our YouTube channel.
Check out DREAM: The Distribution Playbook
Follow Ross Simmonds on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)](https://beomniscient.com/blog/dan-shure-evolving-seo/)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Omniscient Digital
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
54min
March 23, 2022How SparkToro Approaches Growth & Productivity (Rand Fishkin)
Growth and productivity should not come at the expense of health and happiness. Rand Fishkin learned that the hard way with his first startup, Moz. When it came time to start SparkToro, he knew that he wanted to build a business differently.
SparkToro is an audience research software tool that lets you discover the behaviors, demographics, and sources of influence for any online group.
Startup hustle culture tries to teach us that sleep deprivation and good decisions can go hand in hand, but they can’t. There are plenty of studies that bust that myth. When you are in your best head space and health space, you can do your best work.
In this episode, Rand discusses how he’s finding ways to grow a business without creating a stressful and unhealthy culture.
Show Topics
Don’t put growth and productivity in front of health and happiness
Get rid of micromanaging
Use a different fundraising model
Build brand and sources of influence
Find your way to your audience through relationships
Spend less time on metrics
Dendrobates frogs (you’ll understand when you get there)
Show Links
Check out SparkToro
Follow Rand Fishkin on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)
041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
045: Building Competitive Marketing Content with Sam Chapman (Aprimo)
009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris
019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
015: Should You Hire Writers or Subject Matter Experts?
017: How Do Growth and Content Overlap?
027: Is Organic Traffic the Best Traffic?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
...more
57min

FAQs about The Long Game:

How many episodes does The Long Game have?

The podcast currently has 225 episodes available.