"The world is not lacking in expertise and knowledge, it's lacking in the imagination in what to do with it." - Kevin KellyKirk Vallis is the Global Head of Creative Capability Development at Google. For years Kirk has worked in various different environments unlocking people's potential. However it was at Google where he faced a novel challenge where in their own words; "brilliant at being the smartest people, not always good at unlocking the smartest thinking".Fast forward 11 years, Google and it's employees have undergone quite the transformation. Not quite all plain sailing however through a first principles based approach combined with a desire for people to be at the centre of everything Google's slick operation has iterated once more. Learn as to amongst other things as to why expertise is overrated?, the difference between creative thought and eccentric thought, and one tool coaches can integrate into their training periodisation.Listen to find out more including;- The techniques and frameworks which you can start implementing to disrupt your thinking?- "Behaviour eats process for breakfast."- What is a "smart creative" at Google?- How has Kirk's creative process evolved?- Why ideas are overrated?- "You don't have to be serious to solve serious problems."Timestamps;00:00 - 03:16 - Intro03:17 - 06:00 - "Smart Creative"06:01 - 12:30 - Google12:31 - 21:49 - Changing the Problem21:50 - 33:27 - "To Think About Lists"33:28 - 43:17 - Football43:18 - 48:36 - AI

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