"I believe we can teach people anything but we cannot teach them culture".Sharona Friedman is the President of the Global Institute of Sport (GIS).Now partnered with UCFB, Sharona was part of the team that launched the world's first football university. In the space of 11 years it has grown from 53 - 3,000 students with multiple campuses in the UK such as Wembley and the Etihad. Furthermore it has staged summits worldwide including the likes of New York, Toronto and Melbourne. Sharona and her team have been relentless in their efforts turning GIS into a global leading educational institution.On the back of their recent Melbourne summit it was apt time to interview Sharona and learn more about the secrets behind GIS continued success. In a changing world how have they managed to stay on top and more so continue to innovate? What started as solving an initial supply and demand problem has transformed into an entire eco-system dedicated towards bettering the education of sporting professionals worldwide.Listen to find out more including;- The reasons behind UCFB's early success?- Solving the accessibility issue of third level education.- Navigating change and GIS' plans to "remain ahead of the puck"?- The legacy of the recent Women's World Cup?- Authenticity and building long term relationships and partnerships. - How students can future proof their careers in the game?Timestamps;00:00 - 04:30 - Intro04:31 - 12:49 - UCFB12:50 - 16:12 - Culture16:13 - 21:38 - Accessibility21:39 - 30:01 - Evolution30:02 - 42:50 - Women's World Cup42:51 - 47:14 - Partnerships47:15 - 53:26 - AdviceSharona's LinkedIn; https://www.linkedin.com/in/sharonafriedman/GIS; https://gis.sport/