10 minutes, 10 news: the summary of what happened in Luxury for the week of February 1, 2021. 

In this episode of The Future of Retail, I interview Adam Levene, founder of Hero. Adam is a successful serial entrepreneur, who founded Hero in 2015, at 26 on the prediction that a) text or video messages will be increasingly used by clients to connect with retail sales associates, and b) that eCommerce will keep growing.

Hero is an app which allows clients shopping online to connect with a sales associate in a nearby store to ask questions, see products through pictures or video calls, and ultimately close a sale. Beauty brands have also used Hero to organize consultations for their clients. Hero basically empowers retail staff by allowing them to close online sales and get rewarded for them. 

If you have a retail distribution network, regardless of the industry, Hero is a tool that you MUST consider! With Hero, online shoppers are 21 times more likely to convert !

 10 Minutes. 10 News. What happened in the Luxury Industry during the week of January 24th 2021.   

 10 Minutes. 10 News. What happened in Luxury during the week of January 18th 2021.  

In conversation with Mohamed Haouache, co-founder and CEO of Storefront. 

Storefront is the #1 Marketplace for short-term rentals. For brands in need of a pop-up store, a showroom, a private space for a product launch or a corporate event, you name it! Storefront connects tenants in need of a short-term space, with landlords who have vacant spaces. 

With prestigious clients like Google, Playstation, L'Oreal or Hermes, more than 10,000 spaces available in the US, Europe and Asia, Storefront has led a revolution since 2014, offering brands the flexibility they needed in terms of budgets, duration and management. 

Mohamed is a passionate entrepreneur who left a successful position in banking to follow a crazy idea. With more than $10mm raised and a global footprint, Storefront is the platform that every brand executive and head of retail should know about!

10 Minutes. 10 News. What happened in Luxury during the week of January 11th 2021. 

10 minutes. 10 News. What happened in Luxury for the week of January 4, 2021.

In conversation with Ana Andjelic, one of Forbe's  The World's Most Influential CMOs, author of The Business of Aspiration, and doctor in Sociology.

Ana shares with us the framework she created for brands to be relevant and win in the modern economy. From the 4Cs, to taste bubbles and social capital, Ana has a unique and visionary take on the consumer goods landscape and what it takes for brands to capture the zeitgeist, as well as the minds and hearts of this new wave of customers!

Ana Andjelic is a leading and brilliant strategist who you can follow here: http://www.andjelicaaa.com/

What happened in the luxury world in 2020. An unprecedented year which marks a turning point. 

 The 10 most important news in the Luxury industry, for the week of December 14,  2020.