The MAD Mix Podcast

Season 3, episode 10! Here's what Dak and Malick discuss:

[02:34] Brands inserting themselves in the Suez Canal memes. Is there a right/wrong way to do it?

[09:30] Krispy Kreme giving away a free donut every day for vaccinated customers

[16:10] Will we start to see brands offer more incentives to vaccinated customers?

[22:30] How brands are getting involved in NFT’s and what the future might look like in this space

[35:58] Spain is piloting a 4-day work week. Could we see this happening in Canada?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

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This week, we're joined by Ash Phillips & Miro LaFlaga - founders of creative agency Six Cinquième in Montreal. Here's what we covered:

[04:00] How the agency Six Cinquième got started and what’s its overall purpose.

[13:45] Is it important to have the label “Black-owned” or can it hold you back?

[23:30] How can more Black people start their own agencies? What’s the path that Ash and Miro took?

[36:49] Collaborating with over Black-owned agencies and the importance of having your own lane.

[46:05] What’s next for Six Cinquième?

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This week, we're joined by Fatma Othman - a social engagement lead for a large QSR company. Here's what we covered:

[05:05] The differences working in social media for agencies vs client side

[07:40] The challenges of being a social media marketer and why it's not as easy as many think

[16:03] Breaking down the Burger King tweet that used a sexist joke, from a social media marketer's perspective

[26:05] A recent study highlights how women of colour feel less welcomed in marketing environments

[34:09] Why do diversity efforts always fall on POC’s?

[40:00] Discussing the general response to George Floyd’s murder last year and on-going police brutality

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Season 3, episode 7! Here's what Dak and Malick discuss:

[03:35] Importance of International Women’s Day and how brands can genuinely participate

[10:10] Burger King’s tweet sparks outrage for using a sexist joke to push their community efforts

[16:05] Twitter roles out “Super Follow”, a new revenue modal for social apps. Is this the beginning of paying for socials and will it take off?

[29:00] Ads for “the new normal” - at what point will ad messaging shift to a more celebratory tone?

[33:30] Reflection on a year of being in lockdown - how comfortable will things be when we’re vaccinated?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

This week, we're joined by Stephanie Small - a Creative Operations Manager in advertising and the creator of BLACK TAXI. Part talent incubator, part employee resource group, the goal of BLACK TAXI is to find, hire, and retain Black talent in the Advertising industry. Here's what we covered:

[03:56] Getting started in D&I and the progression in that space so far

[10:17] Ad agencies and their performative support of D&I efforts

[22:00] What is BLACK TAXI and how did it start?

[42:30] What was it like being responsible for something as big as BLACK TAXI? What kind of pressure did that create?

[45:55] What does the future of BLACK TAXI look like?

[49:07] How did POCAM (People of Colour in Advertising & Marketing) start and what’s the future of the organization?

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Season 3, episode 5! Here's what Dak and Malick discuss:

[03:30] Aunt Jemima is rebranded as “Pearl Milling Company”. Was this a good strategy?

[16:10] Kendall Jenner getting dragged for her latest tequila venture due to cultural appropriation. Is there a way for those outside of a culture to attach themselves in a respectful way?

[23:40] Clubhouse is next up - what do we think of the platform and how might brands make use of it?

[44:07] Recognizing new packaging design across fast-food restaurants like McDonald's and Burger King. Which brand could use a refresh right now?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 3, episode 4! Here's what Dak and Malick discuss:

[04:50] Overall thoughts on the SuperBowl ads this year. Which ones were the standouts and which ones fell flat?

[17:30] Research in Canadian advertising has shown that over 50% of BIPOC employees have reported discrimination. What can agencies learn from this?

[31:10] Analyzing the Gorilla Glue girl incident and the expected brand response in viral accidents.

[37:50] Microsoft’s latest patent might allow chatbots to replicate a deceased loved one you can interact with. Tech going too far?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 3, episode 3! Here's what Dak and Malick discuss:

This week, we're joined by Patrick James, a recent graduate and current account coordinator for an ad agency in Toronto. Here's what we covered:

[02:20] The journey from a BBA at Laurier to an ad agency

[07:40] What was the experience like graduating and job hunting during the pandemic?

[17:05] How you can get stuck in a role thinking it defines who you are

[22:01] Navigating companies looking to fulfill a token Black hire right now

[28:30] What does ‘culture fit’ really mean and is it being used appropriately?

[34:20] Working with the Black Talent Initiative in getting more Black people in advertising/marketing

[51:00] How we’ve adjusted mentally and physically to working from home

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Our season 3 premiere and 50th episode is here! Here's what Dak and Malick discuss:

[05:50] Social media apps take a stand against Donald Trump - why did it take so long?

[14:30] Do we expect brands to take a political stance?

[21:30] The white re-branding of Mahjong and the issues of cultural appropriation within products

[32:20] AdAge gets called out for their insensitive article targeting Bozoma Saint John

[38:40] Is it ethical for AirCanada to still promote domestic travel during a pandemic?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix