The MAD Mix Podcast

Our season 2 finale is here! Here's what Dak and Malick discuss:

[02:30] Reflecting on what we’ve learned and what we’ve observed in 2020

[14:16] Less talk more action. Will agencies keep the same energy in 2021?

[26:28] What were some of the Ws from brands in 2020?

[33:46] GoDaddy taking advantage of employees through a phishing test

[37:10] Thoughts on Apple working on a self-driving car by 2024

[41:40] What’s in store for The MAD Mix Podcast in 2021?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

This week, we're joined by Brent Choi, an ad agency creative with over 25 years of experience who most recently held the CEO/CCO position at DDB Canada. Here's what we covered:

[02:58] The importance of having a combination of business acumen and creativity for senior roles in the ad industry

[09:30] The impact the global pandemic has had towards workplace culture

[15:50] The experience of being a minority in the ad industry

[28:30] Navigating imposter syndrome as you become more senior

[35:20] At what point is a campaign simply taking advantage of situations for industry recognition?

[41:40] What it takes in the ad industry to truly be one of the best

@the_madmix

Season 2, episode 25! Here's what Dak and Malick discuss:

[03:10] The brilliance of the Spotify Wrapped 2020 campaign

[10:10] New Apple 'AirPods Max' headphones - When will we stop mindlessly buying their products?

[13:50] Spotify Stories - The nuance behind their Stories and why it could work

[15:30] What will the vaccine distribution look like in Canada? Will brands get involved?

[24:40] Why do brands need to tie in social engagement to their charitable efforts?

[32:44] Businesses are masquerading as black owned for the added promotion

[40:44] Is it too early to bring back sports outside of a contained bubble?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 2, episode 24! Here's what Dak and Malick discuss:

[03:00] What did Black Friday/Cyber Monday look like this year?

[10:20] Is there still a need for Cyber Monday with more consumers purchasing online during Black Friday?

[14:10] Will we see an increase in supporting small businesses for holiday shopping over the big retailers?

[20:46] Is the mysterious metal monolith showing up in different continents and disappearing a marketing ploy?

[26:06] Wealthsimple Cash is being ambitious with their e-transfer takeover strategy. Will it be effective?

[33:14] Why do you think some marketers/brands lag behind on the potential of gaming and e-sports?

[39:00] Will Snapchat’s new feature “Spotlight” that mirrors Tik Tok take off?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 2, episode 23! Here's what Dak and Malick discuss:

[07:10] Updates made to Instagram to further push Marketplace and Reels on the user base.

[18:07] Twitter introduces Stories and it raises the question of: “Are social media platforms running out of innovative ideas?”

[24:22] Apps like Clubhouse that use exclusivity to build hype. Is it warranted?

[35:55] How will brands try to innovate/change messaging to align with lockdown #2?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 2, episode 22! Here's what Dak and Malick discuss:

[04:10] Release of the ps5 - Is the lack of pre-order slots available tied to hype marketing?

[11:37] Do we expect brands to be vocal about politics? Do we care?

[22:05] Facebook/Twitter’s role in handling misinformation in the 2020 Election

[30:30] What are CGI influencers and where do we see this going? What are the negative implications?

[39:25] Will we see brands doing things differently for Black Friday 2020?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 2, episode 21! Here's what Dak and Malick discuss:

[02:35] After a few months, have agencies made efforts towards a more diverse industry?

[12:00] 2020TheGame - Why an ad agency making a joke about the death of George Floyd and BLM went way too far and the importance of calling these things out publicly

[22:15] Brands taking a political stance and pushing “VOTE” messaging. Will this have an impact on voter turnout?

[30:40] Why did Quibi fail?

[38:40] Would you pay for ad-free social media?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Season 2, episode 20! Here's what Dak and Malick discuss:

[04:35] Viral Tok Tok that featured an Ocean Spray bottle - Breaking down the brand’s response to the moment

[16:11] At what point should a brand respond if they are featured in a viral moment?

[19:55] What is it that we love/hate about Apple’s marketing? Does it always work?

[29:14] Uncle Ben’s has rebranded as “Ben’s”. How does this help the brand?

[32:48] Have we set a dangerous precedence with ad agency timing because of the pandemic?

[39:50] How do you separate work from your personal life? Digital detoxing for digital marketers

@the_madmix

Season 2, episode 19! Here's what Dak and Malick discuss:

[05:05] What does returning to work in a physical office look like right now?

[10:00] How should brands be preparing for a potential second wave of COVID?

[18:00] LinkedIn and Twitter introduce Stories to their platform

[30:46] What will Black Friday shopping look like during a pandemic?

[37:34] What does the future of AI look like in advertising?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

This week, it's Malick and Dak unpacking their thoughts on The Social Dilemma documentary-drama on Netflix. Here's what was covered:

[01:50] Our initial thoughts on The Social Dilemma

[12:00] Is having our online behaviour sold to advertisers really that bad? What are the dangers?

[22:05] Mental health impact of social media on teenagers

[32:20] What if we just got rid of certain social media features like the “like” button?

[38:55] Will The Social Dilemma have a long term impact on social media use?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix