The MAD Mix Podcast

This week, it's Malick and Dak covering the following topics: 

[01:00] The Travis Scott x McDonald’s collaboration

[11:40] How authentic are influencers today?

[21:03] Popeyes’ marketing strategy for chicken sandwich hype in Canada

[27:00] The battle of the chicken sandwich in Canada - KFC vs Popeyes

[34:13] Why are brands still trying to use MAGA and flip it into something else?

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

This week, we're joined by Jerome Cheng, a creative producer for MLSE (Maple Leafs Sports & Entertainment). Here's what we covered:

[12:20] Impact of NBA player strike and movement around social justice

[25:38] Is there a responsibility for NBA players to speak up on issues of injustice?

[27:34] History of WNBA players protesting for change and the differences in the approach compared to the NBA

[37:04] The clear impact of the diversity issues in the NHL

@the_madmix

This week, it's just us covering the topics on our own! Here's what we covered:

[01:10] What is the “new normal” that we’re experiencing months into lockdown?

[18:30] Is remote work the future for ad agencies?

[25:47] Do we think Instagram Reels will strive considering the competition?

[35:26] Potential subscription model for Twitter in the future. Would you ever pay to use parts of social media?

[41:20] NBA introducing different strategies to keep the game going and fans engaged

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

This week, we're joined by Jermaine Murray, a career strategist and tech recruiter. Here's what we covered:

[15:07] Why aren’t black people being hired for high paying jobs?

[25:27] What does a recruiter do exactly?

[32:35] Why recruiters should focus on genuinely trying to improve the situation of their candidates

[38:46] What does long term change look like for brands that are starting to focus on hiring black talent?

[42:10] Is there a pipeline problem and how do we get more black people in marketing/tech roles?

To connect with Jermaine Murray about your career goals or questions in that space, visit www.jupiterhr.ca/ and let him know The MAD Mix sent you!

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

@the_madmix

Black Lives Matter

NAACP Legal Defense Fund

Innocence Project

Donations for various organizations

This week, we're joined by Janice Liu, a senior vice president in the digital ad space, a tech founder, and so much more. Here's what we covered:

[10:20] How Janice balances running Filling the Gap, an initiative helping empowering women in the professional space while also working her “9 to 5”

[21:30] Balancing multiple projects in addition to a day-to-day job without dropping the ball

[28:40] What barriers have you experienced as a woman of color in advertising/tech?

[34:20] Companies addressing diversity as a trend. What does long term change look like?

[45:00] When is it okay to call out racially insensitive moments at work?

[50:58] When allyship can come into play for speaking up during racially insensitive moments

Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

Black Lives Matter

NAACP Legal Defense Fund

Innocence Project

Donations for various organizations

This week, we're joined by Fiorella Campodonico, a social media manager and digital marketer currently working for one of the world's largest beverage companies. Here's what we covered:

[10:20] #StopHateForProfit - Brands boycotting buying ads on Facebook. What’s going on with this movement?

[17:12] From the consumer perspective, what would boycotting Facebook look like?

[22:50] Are brands being authentic with their Facebook boycott or is it performative?

[40:15] Nike boycotts the Washington Redskins until they change their name. What will be the impact?

Places you can donate to and petitions to sign:

Black Lives Matter

NAACP Legal Defense Fund:

Innocence Project

Donations for various organizations

This week, we're joined by Danica Nelson, a senior marketing communications manager, marketing consultant, and Diversity, Equity, & Inclusion advocate. Here's what we covered:

[07:26] What is the role of Diversity, Equity, & Inclusion (DEI) teams and how to approach and set them up properly

[16:47] How can we get more Black people and POC's in marketing/advertising and tech?

[20:57] Bringing your true self to work - what does it mean to be unapologetically Black in the workplace?

[31:35] White people stepping down from their roles to make room for a Black replacement. Is it genuine?

[35:55] What does long term change look like from brands in the Diversity, Equity, & Inclusion space?

[41:09] Will you stop supporting brands that aren’t handling anti-black racism initiatives well?

Black Lives Matter

NAACP Legal Defense Fund:

Innocence Project

Donations for various organizations

This week, we're joined by Seth Waterman, a business director for an ad agency in Toronto. Here's what we covered:

[04:36] The impact of Juneteenth. How should companies handle this?

[12:50] Snapchat removing a lens for Juneteenth that received backlash. Is lack of representation the reason this keeps happening?

[22:25] Brands finally addressing racism within their products like Aunt Jemima and Uncle Ben’s + The social power of Tik Tok

[28:00] Who does diversity and inclusion initiatives fall on?

[37:10] When is cancel culture justified?

[41:48] Lack of representation within production companies in Toronto exposed. What’s the impact?

https://www.aclu.org

Black Lives Matter

https://blacklivesmatter.com/

Justice for George Floyd

https://ca.gofundme.com/f/georgefloyd

NAACP Legal Defense Fund:

https://www.naacpldf.org/about-us/

Innocence Project

https://www.innocenceproject.org/

This week, we're joined by Anton Mwewa, an art director and photographer working for an ad agency in Toronto. Here's what we covered:

[4:24] Brand responses during the protests that have stood out

[8:18] Where is the internal Black representation for companies?

[13:10] #BlackoutTuesday posts from brands as lazy support. What does long term support look like?

[22:10] What’s it like being black in a predominantly white creative space?

[32:30] What are some of the differences we can expect for the rest of Pride month with the current BLM protests?

[41:38] When do we start holding brands accountable for their lack of support?

https://www.aclu.org

Black Lives Matter

https://blacklivesmatter.com/

Justice for George Floyd

https://ca.gofundme.com/f/georgefloyd

NAACP Legal Defense Fund:

https://www.naacpldf.org/about-us/

Innocence Project

https://www.innocenceproject.org/

This week, we're joined by Joshua Richards, the director of creative technology for john st advertising, and a diversity and inclusion advocate. Here's what we covered:

[10:45] At what point is the support on social media inauthentic?

[17:42] Brands responding during the protests

[26:07] Do brands have the privilege to be silent?

[31:39] Do you want your company to speak up?

[41:00] Opportunity for diversity and inclusion

https://www.aclu.org

Black Lives Matter

https://blacklivesmatter.com/

Change.org - Justice for George Floyd

https://www.change.org/p/mayor-jacob-frey-justice-for-george-floyd

Minnesota Freedom Fund:

https://minnesotafreedomfund.org/

NAACP Legal Defense Fund:

https://www.naacpldf.org/about-us/

Innocence Project

https://www.innocenceproject.org/