The MadTech Podcast

In today’s MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing. 

Aly Nurmohamed, founder and CEO of Nodals AI, and Christer Ljones, director of advertising data capabilities at Schibsted, joined ExchangeWire COO Lindsay Rowntree before ATS London to discuss the future of the open web and which parts of it are worth fighting for.

The open web was never one thing. It was premium publishers and everyone else, served by the same ad tech, with the good publishers effectively subsidising the rest. AI changes the terms of that arrangement because the models are becoming open and commoditised while the data is not. If the moat is the data rather than the model, the publishers with the closest relationships to consumers are suddenly the ones best placed to build advertising products, provided they own the system rather than rent it.

Schibsted made that bet early, in 2019, before AI made it obvious. Nodals exists because of what that bet revealed. That’s the story of this episode.

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0:00 Introduction
3:17 GDPR and Criteo: Nodals AI's origin story
9:45 Premium publishers and first party data
12:35 AI, ad tech, and the open web
16:06 Building data and consumer relationships
21:07 Publishers vs. Meta advertising
27:41 Where do publishers sit within the open web?
35:21 The next few years for publishing

In today’s MadTech Daily, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

In this special episode of The MadTech Podcast, Lisa Morgan, managing director at Generation Media, and Maxine Fox, managing director at Giraffe Insights, join ExchangeWire's head of content, John Still, to discuss the UK's upcoming youth social media ban.

The UK plans to block under-16s from social platforms like TikTok, YouTube, and Instagram from 2027. Messaging apps such as WhatsApp will be exempt from the ban. Lisa and Maxine outline the differences in parental support for the ban by platform and age of child, and how much rework this creates for youth media plans. Should agencies now be marketing to parents rather than to kids directly?

The government has framed the move as putting power "back in parents' hands." This prompts the question of where responsibility for children's online safety lies – with parents, the children themselves, or the tech platforms. The conversation also explores the link between content and commerce in the youth sector, with a growing trend of brands moving into YouTube and publishing.

Finally, given the circumvention issues seen with Australia's ban, will the UK's age checks actually work? And can youth media ever be truly brand safe?

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0:00 Get your tickets to ATS London!
0:14 Introduction
1:43 Differences in parental support across platforms
7:04 Impact of social media ban on youth media plans
10:58 Where might attention and ad spend shift to?
13:53 Legislation, age verification, and brand safety
18:08 Content and commerce in the youth sector

In today’s MadTech Daily, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.