In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.
Kate expands on:
What the boom in UGC tells us about consumer preferences How the UGC boom will affect different players in the ad tech ecosystem How potential risks from UGC content can be mitigated How AI-enhanced search is likely to evolve over the next couple of years How AI-enhanced search is affecting the media supply chain Whether there will still be a place for search which is not AI-enhanced in the future What the forecast can tell us about the retail media landscape How challenges in retail media advertising can be overcome