Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the importance of location data in a post-cookie, post-COVID era; the rise of social media platforms as ecommerce battlegrounds; and Australia's ad spend recovery.

Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode, they cover: the UK government introduce the Online Safety bill, which will allow Ofcom to fine digital platforms for failing to crack down on harmful content; whether podcasts really are the next big thing; and reports that Netflix plan to move into gaming.

Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode, they cover: does China offer alternative business models that Western tech companies should try to imitate?; Reddit launch an in-house agency, KarmaLab; and brands could turn to loyalty programs to make up for the end of third-party cookies.

Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode, they cover: TikTok trial a new in-app ecommerce feature in Europe; Airbnb vow to abandon performance marketing after making substantial cuts to their ad spend; and Merkle's Q1 2021 Digital Marketing Report finds that US ad spend is on the up. 

ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Alex Khan, group MD international at Unruly, to discuss the latest news in ad tech and martech. In this episode: Verizon sell their media business to private equity firm Apollo Global Management; the rapid growth of SVODs in the US; and whether a linear TV network could disappear in just 5 years.

ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under the News Media Bargaining Code; and BuzzFeed create Lighthouse to replace third-party cookies, but not all publishers are as prepared.

ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging advertisers to move 20-30% of their budgets to CTV as linear continues to decline.

Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.

On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton, Lindsay Rowntree, and Anne-Marie Sheedy discuss the latest news in ad tech and martech. In this session, they cover: Grab's record-breaking SPAC; consumers selling their streaming login details; and China's decision to ban domestic apps from collecting "excessive" levels of user data.

Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.