The Make More Placements Show for Recruitment & Search Business Owners | More Placements | Higher Fees | Less Work | Fewer Headaches |

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I've attended countless sales trainings and events in my life time… Read countless books on the subject… I've listened to hours and hours of audio on it too… Here's something I've noticed about almost EVERY one of them… Whether it's a live event, book, audio CD or whatever… For the most part… They don't work for everyone! Two Recruiters could take the exact same training, sell the same product, at the same price, using the exact same strategies they learnt… But then go out into the real world and get very different results… One will see a dramatic increase in their sales performance… They'll speak to more people and convert more of the people they speak to into sales… But the other… Might see SOME improvement…. But they'll get nowhere near the success of the first person… Even though they have access to the same skill set… And you wona know why?... It's because they're missing the KEY ingredient that makes all the difference… This key ingredient hardly ever gets mentioned at most the sales training available to you... Which is a shame, because without this one key thing, you'll never make as many sales as you should… Even if you get everything else right… And this key ingredient is nothing you're born with… It doesn't come naturally but is something that CAN be taught, if you're aware of it…. And that's exactly what we're discussing during this week episode of the 'Renegade Recruiter Unleashed' podcast Show Notes [3:15] Two recruiters can take on exactly the same training, sell exactly the same product at the same price using the exact same strategies that they've discovered but then they go into the real word and get very different results. One will see dramatic increases in their sales performance and the other won't. [4:09] Even if you get everything else right this key ingredient is absolutely essential and this key ingredient has got nothing to do with what you're born with it doesn't tome naturally but its something that can be taught if you're aware of it. That key ingredient is mind-set! [7:12] Selling is not telling, selling is asking the right questions. [8:14] All things being equal, if you approach more people, if you attempt to sell to more people, even if your lousy at sales you're gunna get better results than someone who doesn't. [13:07] Many Recruiters will go into a meeting and talk about what they do and the process they go through and will never ever ask for the business. [21:57] If you don't believe that your service is worth it you're not gunna get that!

If you're content being average, mediocre or normal and you're happy to continue meandering along, NEVER experiencing any significant growth in your business, NEVER reaching your full potential and forever working harder just to stay in the same place, then do nothing. Keep doing what you're doing, stop reading this letter and stay as you are. But if you want improvement and you want to build a highly profitable business that experiences significant growth year after year, and dominates your sector. Then the only intelligent and rational decision you can make today is to claim your spot at "Market Domination X" before it's too late and you miss out. Full details here: http://terryedwards.com/mdx/

[4:21] In my first year on my own I billed just under 80,000, In my very first year and it made me question everything. I was kinda thinking was it luck before? Was it the fact that I worked for a big firm? Or am I not good enough? Why can't I do this? [6:18] If you've been through that stage and you've fallen out of love with what you're doing, if you think that your clients and candidates as well as your family and friends haven't picked that up your sadly mistaken. [7:30] Just because you're a great recruiter doesn't mean you're gunna be a great business owner and there's a massive difference between the two. [12:21] I wish I could say that the transformation was overnight! [12:46] Although that was painful what I went through bizarrely I'm kinda grateful for going through it because it made me a better person and made me I guess at a level a stronger person as well. [14:31] It's about the feeling of being below where you want to be rather than complete and utter failure. [17:18] If you talk to most owners and directors of recruitment businesses and say "Do you know what you need to do to achieve what you need to achieve? They go "Yeh! Course I do." And then you ask them "Are you doing what needs to be done to achieve what you need to achieve?" "Welllll…" and they're not doing what they know they should be doing.

A new episode of the 'Renegade Recruiter Unleashed' podcast is available today and in this episode I talk about an area of business that most Recruitment and Search Firm owners ignore. And if you're ignoring it too you're leaving thousands in business revenue and profits on the table.

This Monday gone we met up with some the members of the "Recruitment Marketing Elite' mastermind group in London. And while we were having dinner I got talking to one of my clients Neal about health and fitness and in particular, diet. See, one a bad habit that he'd picked up was that when he was hungry, he'd go to the fridge and just eat whatever took his fancy without any thought about the consequences. And so to try and kick the habit… He'd recently downloaded an app for his iPhone that allowed him to measure how many calories certain meals or drinks had before he consumed them. And even though it could be argued that not all calories are bad and perhaps it isn't the most important metric to measure it was working for him. He didn't have to develop any new skills, didn't have to work hard… But simply by being aware of the number of calories he was consuming it caused him to think twice about what he was eating. And this is something that can be directly applied to your Recruitment or Search Business. There's a well know quote from business author Peter Drucker who says: "Everything you measure improves." And I've found this to be true both in personal life and business life. In this podcast we talk about the importance of tracking key numbers if you want to increase revenue and profits.

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[2:50] Terry…How much should my recruitment/search firm spend on marketing? Or what should my budget be? [3:25] What's your LTV? [5:40] What's the average lifetime value of a client? [12:19] Why is it do you think so many recruitment and search firm owners are so reluctant to invest in marketing?

[2:17] For those that don't know you Walt, can you tell us who you are and what you do please? [5:19] When was that book actually published. "Book Yourself Solid" [8:40] In your opinion, anybody listening to this, what's the first part that should be in place before they even start the marketing? [23:04] Are you saying then if the client has an issue around your fee or the investment required that it's probably a reflection of how they view you, your authority and credibility? [45:28] Can you tell us about some of the articles you've written on productivity and time management?

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