The Make More Placements Show for Recruitment & Search Business Owners | More Placements | Higher Fees | Less Work | Fewer Headaches |

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[4:32] In your opinion why is it important then that your positioned at the top of the market? [18:53] How do you go from being just a run of the mill "Personal Trainer" to being the "Mr Motivator" that's on TV that's charging premium fees that's positioned as the leader in the field? [28:48] From your point of view why do you think that the elite process (What goes on in the meetings) why do you think it's so powerful? [39:56] What do you say to people that say "But Jon, if I'm the most expensive doesn't that mean I'm gunna get less business than my cheaper competitors?" [43:29] In your business personally what's been the biggest breakthrough in your business over the past 12 months? [51:11] What's the best piece of advice you've been given from a mentor? And who was that mentor?

In this week's episode of the 'Renegade Recruiter Unleashed' podcast, we hear from Jon McCulloch AKA The Evil Bold Genius. Jon is one of only and handful of people I actually listen to when it comes to marketing my business. He has been my personal business mentor for over six years now, and I can't recommend him highly enough. In this episode, he talks about his upcoming event with Dan Kennedy, email marketing and premier positioning strategies. All with the end goal and increasing the revenue and profits in your Recruitment or Search Business. Here's what You're Getting – In Your Face positioning strategies from the Evil Bold genius Why improving your marketing isn't necessarily the best way to grow your business revenue and profits How relentless, unforgiving follow-up guarantees an increase in sales (almost overnight) Push-pull marketing (Why you should be repelling people in order to attract your ideal clients) Why most people shouldn't have an opinion about what you do or how you do it in your business What to do with unwanted opinions Why offering discounts is destroying your business profits Jons "Pot O' Gold" event with Dan Kennedy And more About Jon McCulloch Jon McCulloch has been dubbed "The Evil Bald Genius" for reasons you'll find become clear as you immerse yourself in his work. But be warned — Jon's scathing and uncompromising style and language are for neither the sensitive nor the faint-hearted. In fact, he has something guaranteed to offend everyone. But that's OK, because Jon isn't in the business of winning friends and influencing people, not if it comes at the expense of hiding or obfuscating the truth about what it takes to succeed legally, morally, ethically, and entirely above board in business in today's dire economy, despite recession, bad government, and tight-fisted banks. So if you're looking to have your hand held and your fevered brow mopped with gentle, loving hands, you'd be best advised to avoid Jon and his work because you won't like it. On the other hand… if you're serious about increasing your sales by 100% or more within the next three months, you're prepared to roll your sleeves up and get stuck in to some seriously hard work, and you're not timid, faint-hearted, or unwilling to ruffle a few feathers, then Jon is well worth listening to. Who Is the Evil Bald Genius? Jon is a leading and controversial educator in Direct Response Marketing, a fearless and outrageously outspoken small business advocate, and the most expensive copywriter and marketing consultant in Europe so far as he knows (even if you're able to hire him at all, which is highly unlikely. He almost never opens up his Private Client List to new clients, and the ones already on it never leave). He lives in West Cork, Ireland, with Mrs EBG, his Jack Russell Terrier, Haggis, and an assortment of other dogs and cats. Show Notes [1:44] Just for anyone who doesn't know you can you give us a very brief background of who you are and what you do now. [3:45] For those that don't know could you just give us an overview of who Dan Kennedy is and why he's worth listening to. [6:50] Can you tell us something about you that most people don't know, so an interesting or funny story? [8:24] For you why are is email marketing so powerful? [16:56] How does regular emailing help with your positioning and pricing? [29:45] What would you say to clients who say, "My market won't pay a high rate or fee."? [38:26] Why is there so much reluctance? [43:55] What does a day (With Dan Kennedy) entail? [46:03] Tell us about your event that you're doing with Dan in March.

In this episode of the 'Renegade Recruiter Unleashed' Podcast, I go back to back with James O'Brien, associate director at i-intro. We talk about what Recruitment and Search firms can learn from likes of McDonald's and Starbucks to give their business value to potential buyers. Here's just a fraction of what you're getting… How a rebellious militant teenager nearly started a revolution before he left school, and what it means to your business. The one thing you would never want your parent to say to you, and what you must never say to your child. (every parent should know this) Why James was disappointed, he didn't get capital punishment. Why healthy cynicism is essential for business success. Why most Recruitment & Search Firms find it difficult to articulate the value they offer to business, and what the top companies do. The secret formula, for attracting top billers in the industry to join your firm and not your competitors. What Recruitment and Search firms can learn from likes of MacDonald's and Starbucks to give their business value to potential buyers. How to get your clients to pay you a premium fee every time. The biggest mistake made by 80% of Recruitment & Search Firm. What the most successful Recruitment & Search firms do, and why they don't want YOU to know about it. This may well shock you. How to get a prospect to contact your company when they are looking for a recruiter. How to create a business so that you earn regardless of your personal billings. The FIVE books you most read if your want to sell your business for millions. How to get one of these books delivered to you at no cost. For show notes, podcast updates and additional resources head over to http://therenegaderecruiter.com/ Show Notes: [1:27] Can you give us and overview of who you are and what you do please James? [1:44] Can you just give us an overview of i-intro and what i-intro does and who they do it for? [2:46] Tell us something about you James that not many of us know about. [5:38] As a search firm owner what are the benefits I would get from the i-intro system? [20:18] What's some of the biggest mistakes that you've made within the recruitment and search industry and tell me the lessons you made from those big mistakes? [23:08] What advice would you give to anyone listening who are making those kind of mistakes? [39:38] Who have been the biggest influences on your business journey? [41:23] How do you go about growing your business? [43:44] What's the best piece of advice that Carl Chapman gave you? [45:13] Give me 5 books that you believe are must read books for any recruitment or search firm owner.

In this episode of the 'Renegade Recruiter Unleased' Podcast, I speak with Paul Thompson the Sales and Marketing Voyager. Voyager helps Recruitment and Search Firm Owners simplify the day-to-day running of their businesses through the automation of mundane tasks and the elimination of unnecessary work so you can concentrate on what you do best. Recruiting! Here's just some of what you're getting during this episode Paul reveals 5 marketing methods you can use right now to attract new clients into your business (Voyager are using these right now to get it front of their prospects) We reveal the secret to finding good quality candidates in a scarce market Marketing activities that allow you to dominate your industry with a shoe string budget (expensive marketing isn't always best) How to source candidates online How to map career projections on your ideal candidates, so you know their next move even before they do The ethical hack that allows you to know exactly what motivates your ideal candidates and clients (effortlessly build rapport in seconds) How to use technology to monitor KPI's and maximise performance of your consultants How to improve your social media marketing without hiring any extra staff Finds out why Paul thinks CVs will no longer get the candidate the job and what to use instead Why you should ignore your competition if you want to get ahead of the curve and attract the best clients The small change in the law that could destroy your database and put you out of business For show notes, podcast updates and additional resources go to http://therenegaderecruiter.com/ Show Notes [1:40] Just give us an overview of voyager, what they do. [3:18] For those who don't know anything, tell us about you and how you got to where you are now. [5:15] And what's your role and responsibility within the business? [7:49] What are your main routes of marketing? How do you typically go about getting business? [10:21] What would your typical response be to recruiters looking for candidates? [15:23] Do you target literally any recruiter? [16:28] Do you also provide to in-house recruiters as well? [17:49] What are the key benefits that your software can provide me? [20:20] What's been the biggest breakthrough in your business over the last 12-24 months or so? [24:51] The new data protection act, when did that come into force Paul? [25:50] What's the best piece of advice you've been given from somebody within the industry?

You can earn a lot of money in Recruitment, but it's what you do with that money which determines whether you'll become wealthy or not. In this week's episode of 'Renegade Recruiter Unleashed' podcast, I talk to Damion Lupo about how to take control of your money and financial future by taking the money you earn as a Recruitment or Search Business Owners and reinvesting it to build real wealth. Damian first business at age 11! Now he is the owner of an 8 figure real estate empire, multiple black belter, and sought after financial consultant for high profile private clients. Over the last quarter century, Damion has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies. He built a 5-million-dollar Net Worth in his 20's, lost it, and has almost completely rebuilt his wealth in the last 12 months! During this interview, he'll be sharing the lessons he learned along the way and the things he wishes someone had told him before he got started! Here's just a fraction of what you'll be getting… • Find out why your Recruitment or Search Business won't make you wealthy (unless you combine it with one thing) • How to turn your business profits into long-term wealth to secure your financial future • Hear about Damion's near death experience while skydiving and what it taught him about himself • Why you should reject the scarcity mindset your parents taught you if you want to create financial freedom • Discover how not listening to his mentors caused Damion to fail and lose millions in business revenue • The importance of not just chasing a bigger bank account and what to do instead • How Damion built a Net Worth of 5 million dollars in his twenties and how he lost it all And more… For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/ Show Notes [1:42] For anyone who's listening to this and hasn't herd of you before can you give us a brief intro to who you are and what you do? [2:38] Tell us more about that, what exactly that means? [4:20] Can you tell us something that most people don't know about you, so an interesting and funny story that you perhaps don't share that often with a bigger audience? [7:09] Tell us a bit more about your background. [11:32] You said earlier that you rejected the scarcity message from your parents. For those that don't know what you mean by that, what do you mean by that? [13:13] What sort of lesson or big takeaways did you take from losing everything? [15:26] When you achieved your goal how did you feel at that time? [17:59] How would you describe your relationship with money and wealth now? [20:23] Who's been the biggest influence on your career? [24:00] Talk to us about what you call the green and red arrows of wealth and poverty. [25:41] In terms of your teaching, what is it you would advocate around the green and red arrows? [26:53] What's your views on retirement? [31:09] What advice would you give to somebody listening to this who wanted to become financially free? [34:17] What are some things that we can invest in to create cash flow? [36:38] What's been the biggest breakthrough for you in your business over the last 12 months?

In this episode of the 'Renegade Recruiter Unleashed' podcast, I interview Andy Naylor, Managing Director of Connect FR a specialist Search Firm Based in the UK. Andy talks about some of the challenges he's faced in business and how he's managed to overcome them. He sharers what's worked when it comes to attracting new clients, what hasn't and how he's taken on some of the bigger firms and won! Here's just fraction of what you're getting… • What Andy has learnt from 17 years working in Corporate Recruitment companies • The pivotal point that led to Andy starting his own Search Firm • Any explains the importance of combining planning and 'gut feel' to make business your decisions • Why Andy chose to become a 'specialist' business rather than a 'generalist' and the impact it's had on his revenue • The importance of focusing on profitability rather than revenue • The advice Andy wishes he had six years ago (every Recruitment or Search Firm Owners should hear this) • Why Andy sought after outside help and advice and how it's helped increase his business revenue • Some of the biggest mistakes Andy's made in his Search business and how to avoid them • How Andy went up against the bigger firms…And won! And much more Show Notes [2:31] Just give us an overview of who you are and what you do please. [3:57] What kind of recruitment do you do now? [4:44] What sort of countries have you worked in? [5:43] What was it that swayed you to start in your own business rather than going and being an employee again? [8:00] What were your expectations? [9:58] What advice would you give to yourself back then? [16:17] What's the biggest mistake or biggest obstacle you had to overcome in business and how did you overcome it? [30:23] What would you say to anybody listening to this who works on contingency but would argue with you "Yeh, but my clients don't pay retainers!"? [35:05] What standards do you have in place to ensure that you are always profitable?

In this week's episode of the 'Renegade Recruiter Unleashed' podcast, Jim Palmer talks to you about how to build your dream Recruitment or Search Business… If you're ready to decide that slow to no growth is no longer an acceptable option... If you want to play a bigger game and are ready to experience real growth in your business, then Jim is well worth listening too… Here's just a fraction of what you're getting… · What Jim has learnt from 15 years as a business owner and how you can use his lessons in your Recruitment or Search Business · How Jim made the common mistake of thinking me and my eldest son are brothers · How to use print (paper and ink) newsletters to drive profits · Why print newsletters are better and more profitable than email newsletters (most Recruitment and Search Businesses will NEVER know this) · How Jims business stole his life! And how he got it back · How to create stronger bonds with your current clients so they spend more, buy more often and refer you to their network · Jim talks about how to make your business run BETTER without you · The secret formula to getting anything you want in life (if you're willing to pay the price) · How Jim manages to only work three days per week and run multiple business · The power of leverage and how to use it to multiply the profits in your Recruitment or Search Business · Why Jim plans to buy and live on a boat · What you should do if something works (most Recruitment and Search Firms get this wrong) · Why your success is more about who you are, not what you do · Jims tips for becoming the leading Recruitment or Search Firm in your sector · Jim reveals his million-dollar business building platform (you can use this to increase your revenue) And a ton more! Show Notes [2:07] For those who don't know of you can you give us an overview of what you do and who you are please? [3:22] Tell us something about you that most people don't know, so an interesting or funny story. [5:21] Can you tell us a bit more about your background, your business journey and how you ended up where you are now? [7:59] In your opinion what are the main benefits for any business providing a hard copy newsletter? [12:17] How did you go from newsletters to where you are today? [16:07] What do you help clients achieve? [18:43] What are some of the biggest or most common things you change in any business that's gunna get them from A to B? [25:55] What's been some of the biggest mistakes you've made in your business life and what advice would you give to anybody listening how to avoid them? [29:59] For those that don't know what a mastermind group is how would you describe that? [31:18] Can you talk to us a bit about what you do to manage your time? [33:09] What do you do to grow your business? [35:00] What's been the biggest breakthrough for you in your business over the last 12 months? [37:22] What's the best piece of advice you've been given from a mentor or someone you learn from? [40:23] Who's been the biggest influence on your business journey? [46:02] Where can people go to find out more about you and what you do. Websites http://www.nohasslenewsletters.com www.getjimpalmer.com/ For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/

In this week episode of the Renegade Recruiter Unleashed Podcast, I interview Plamen Ivanoff Co-Founder of GrassGreener Group, a UK based Recruitment/Search Firm) And Co-Founder of i-intro, a revolutionary platform helping Recruitment and Search Firm Owners charge higher fees, win more retained assignments and stand out from their competitors. In this interview, Plamen shares how he took his Recruitment Firm from working on a contingency basis, to working on 100% retained business within 18 months… He talks about the difference it made to his business, why it's made him more profitable and more productive and how you can do the same. Here's just a fraction of what you're getting… • How a Bulgarian Recruitment Business owner challenged the status quo so that his clients only work with him on retainers • How gaining a business partner and losing a son in law, was a benefit to the recruitment industry • Why the Jerry Maguire film proved to be a game changer for Plamen's business and how it could be for yours too • Plamen gives us the secret to getting more repeat business more often without having to lower your fees • Why consultants HATE their job, yet fear getting sacked and what to do about it • Plamen shares with us why 'ignorance is bliss' was good for his business and YOU • Get access to how Plamen increased his fees and got more business, and how you can the same • Why clients and candidates don't respect what you do, and how to turn their perception around • Why top performing consultants will never join your firm, and what to do about it • Plamen shares with us his emotional roller coaster journey that any Recruitment or Search Firm owner can relate too. • Find out how to work less and earn more money And much more… For show notes, additional resources and podcast updates head over to http://therenegaderecruiter.com/

"Entrepreneurs must know that businesses fail because they don't get attention. If you want to succeed and grow your business, your sales revenue and your brand, you must get attention." – Grant Cardone I read that quote a few months ago, and it stuck with me…. It's something I think ALL Recruitment and Search Firm Owners need to understand. With very few exceptions, no matter what sector you work in. There are businesses out there right now who have an urgent need for your services. Even when the market is quiet, there is always someone with a need. The problem is, they will NEVER buy from you or your firm! And it's not because you're too expensive, it's not because they think your competitors have a better service, It's not even because they don't like you or the way you do things…. It's because they don't even know you exist! Pure and simple. You're obscure! And Businesses DIE in obscurity! In this week's episode of the 'Renegade Recruiter Unleashed' podcast, we talk about how obscurity is killing your Recruitment or Search business, stopping clients from ever buying from you and holding you back from ever reaching your full potential … And most importantly we talk about how to beat it! For show notes, additional resources and free podcast updates head over to - http://therenegaderecruiter.com/ Show Notes: [3:14] Would you spend thousands of your local currency with somebody that you've never heard of? [4:51] The reason they're not buying from you is because they don't know you exist! [6:08] You can be the best recruiter in the world if your clients have never heard of you, you're not gonna get the business. [6:51] If you don't get the attention, quite frankly you will just disappear. [7:10] Money follows attention. [8:18] Whatever you do your gonna piss somebody off! [14:04] You want to get to the point where your followers are willing to jump through hoops just to work with you [14:13] You need to get absolutely crystal clear who your ideal client is. [14:36] You can't be all things to all people. [19:28] What's stopping you from earning the money that you want to earn is that you're obscure. It's not how good you are at what you're doing its how well you're known at what you're doing. [19:59] Your ultimate goal should be that everyone in your industry at least knows who you are and what you stand for.