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Podcasting CAN be the perfect tool for Recruitment and Search Firm Owners to turn strangers into clients... but before you even think about starting your own show, you should listen to this weeks episode of the 'Renegade Recruiter Unleashed' podcast and hear why you might not be ready... In this weeks episode, we interview Jonathan Rivera from thepodcastfactory.com - where he shares with us exactly why he often talks people out of putting together their own show... Most people don't know this, but Jonathan is one of the few people that inspired me to start my own podcast and so far, it's helped me boost sales and profits massively. It's fair to say he knows his stuff. If you're ready to hear about how to use your own podcast to generate leads and increase sales... AND you're prepared to hear why you might not be ready, this show is a must listen.

In this weeks episode of the 'Renegade Recruiter Unleashed' podcast we interview Matt Holmes on "How To Use Networking & Personal Branding To Grow Your Recruitment or Search Business". To listen to this episode click the link below: Here's just some of what you get... Matt talks about the importance of networking and branding and how it builds the platform for you to become an expert The definition of networking in Matt 'Handshakin' Holmes words! Why most the networking you do is a waste of time and doesn't get results Matt lets you know about his death defying bucket list completion of a world record (Guinness Pending!) The key mistakes made at networking events and how to avoid them How to get results from networking (even if you're an introvert) The Recruitment and Search Firm owners journey to humility Matt's top inspirations, stemming from the recklessness of individual passions. Are you prepared to lose it all? We discuss the liberating and beneficial effects of saying NO to the money. About Matt Holmes Matt "Handshakin" Holmes is an entrepreneur, speaker, author, and world record holder. He is Founder of theHandshakin Video Series: featuring top entrepreneurs on networking and personal branding strategies. After interviewing venture capitalists, members of Congress, and billionaires, Matt has been on numerous podcasts sharing tips on strategically making connections and relationship building. Today, he helps aspiring entrepreneurs implement networking and personal branding strategies.

In this weeks episode of the 'Renegade Recruiter Unleashed' we interview Roy Ripper For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/ 47,000 Recruiters in more than 35 countries…enough said. Roy is your man! Roy shares his relationship with Jack the Ripper & a story of shaking the Queens hand. From a number one selling book, to launching a podcast, to putting on webinars. How is it done? & How can i do them?! Roy gets the biggest and most influential, world changing leaders in online marketing all in one place. It must be magic!

In this weeks episode of the 'Renegade Recruiter Unleashed' we interview Paul Verriz owner and CEO of The Verriez Group Inc... Verriez is a boutique executive search firm specilzing in Financial Officers globally with over 28 years of executive search experience. Verriez is also a member of International Retained Search Associates (IRSA), International Retained Search Associates is a global organization with 31 offices throughout the US, Canada, EU, China and Malaysia. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/ [10:06] The average contingency recruiter will fill between 20-30% of the job orders that they get, that means that 70% of the time that there working there never going to get paid. [17:48] You have to make sure you implement things, If you're starting something you do. [22:15] No matter how bad the economy is, people always spend money… But you've got to work with he right people. [25:05] You can't be everything to everybody. [25:10] If they're making money they usually don't quibble on fees. [25:26] You can run round in circles by talking to the wrong people. [25:35] You've got to be prepared to say no to some potential clients and be happy and comfortable walking away because the moment you can take that position its strengthens your negotiation situation. you don't have to say yes to every client. [33:05] Anything in life if you lack confidence you're not going to do well, in this business if you lack confidence you telegraph it to the clients and candidates and if they don't feel that your confident in what your doing your not going to get any business. [33:48] We all have those moments of self doubt. [34:22] You have to look at what you've been doing and dissect it and see how you can improve on that because you can spend a lot of time spinning wheels in this business and once you start doing that you can just keep on going down. [36:52] You've got to make sure your talking to the decision maker when your looking at marketing because if your not you can spend hours, even face to face meetings or even an email meeting to the person that has no authority. [37:55] Its no good spending an hour or two of your time if they can not give you the green light. [46:11] There's nothing worse than phoning a client or a prospected client or someone that you know and they just say, well its been a year since i spoke to you and I've hired somebody from X,Y,Z company. Books - Jim Collins - Good to Great Jim Collins - Great by Choice Warren Buffet - Snowball Info - Paul Verriez - The Verriez Group INC http/www.verriez.com

In this weeks episode of the 'Renegade Recruiter Unleashed' we talk about 5 of the biggest mistakes that Recruitment And Search Firms can make with their website and how to learn and grow by understand where your going wrong. It's very easy to pay for a shiny new website but it generating leads is a must and a pretty homepage won't always do so...…For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/ [1:33] Mistake number one is trusting their web designer. [1:59] Some of your competitors right now are generating between 20-100 leads a month just from their website. [2:46] Your web designer has a skill and that is building websites. [2:53] You need to be the one that tells them what it is you want to see on your website. [3:37] Far to many recruitment and search firm owners really i guess don't have a clue what it takes to have a website that actually generates you leads and actually attracts business and so they trust everything to their web designer. [4:44] That is one of the biggest mistakes that recruitment and search firms make on their website, they talk all about themselves. [4:50] Here's a fact. Your clients couldn't give two shits about you. [4:57] When your potential clients come to your website here's what they want to know…What can you do for them! [5:16] Talk to them about their problems and how you will help them solve their problems. There's a massive difference. [5:48] All your clients really care about are themselves, their problems and how to fix them. [7:15] Mistake number three. Not being clear on your website who you are targeting. [8:27] The narrower your niche the broader your appeal! [8:48] You can't be good at everything. Make it absolutely clear who your target market is and deliberately repel those that your not interested in. [9:25] Were in the problem solving buisness. [9:30] You need to be very clear when someone hits your website what problem it is you help solve, you need to make a big promise and you do that by having a headline. [10:28] A website that doesn't have a clear purpose. [11:11] When you've got that purpose, you've got that clarity and you can communicate that effectively then to your potential clients and potential candidates. [12:31] There should be a clear next step that you want the potential clients to take. [13:33] Most people have never even heard of your company or heard of your website and you haven't given them any reason to go to your website. [15:26] Even if your not making the first 4 mistakes that we talked about if no-one sees your website, if your not actively sending people to see it then it doesn't really matter.

In this weeks episode of the 'Renegade Recruiter Unleashed' we talk about standing out from the crowd. Are you happy being "Average Joe", "Mr Mediocre" or "Mrs Vanilla"? I didn't think so! We will cover how you can take your Recruitment or Search Firm Business to the next level through Relentless marketing, Violating industry norms, Expressing your personality and more... … For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/ [1:51] In English speaking countries there's approximately 80,000 - 90,000 recruiters. [2:11] If you can't stand out from the crowd you're just gunna seem like any other recruiter. [2:21] You have to be able to convince your clients that you're not only different from very other recruitment or search firm but also better too. [2:57] So some things that you must start doing from today if you want to stand out from he crowd and by the way, it doesn't include making your prices the lowest thing out there. [3:17] Step one. You've got to do some marketing. [3:28] The top performers are using 40-50 different ways of getting the message out there. One of the reasons you're being ignored right now is cause your obscure, people haven't even heard of you. [3:42] You've got to add your personality to your marketing because thats what people engage with. [4:03] What your find a lot of recruitment and search firm owners do they're almost to scared to be themselves because they're scared that they're upset someone, they're scared that someone won't like them and in doing so what actually happens is they come across vanilla, they come across boring and they come across like every other recruitment and search firm out there so putting your personality in your marketing is the best thing that you can do. [5:09] You are gunna piss some people off, but the moment you try to be all things to all people you end up being nothing to nobody. You can't be all things to all people whatever you do. [5:49] Violate that we call "the industry norms". [6:16] 20% of recruitment and search firms have 80% of the market. [6:35] Most recruiters will go out of business within the first 5 years of being in buisness. [7:55] Success leave clues, but also so does failure. [7:58] If you do what someone else is doing you're gunna end up with pretty much the same results or at least very similar results. [9:12] Do you really want to be mediocre? Would you want your kids to say you're a mediocre parent or your partner to say your a mediocre lover? Im sure you wouldn't. [10:17] You've got to be absolutely relentless in your marketing and no stopping. [11:43] You could be the best in the industry, unless you have the ability to get that message out to the people in your sector so they know it and they believe it aswell then it all counts for nothing. [12:53] What happens with a lot of recruiters is they go through periods of marketing relentlessly and its usually when they haven't got any clients.

In this weeks episode of the 'Renegade Recruiter Unleashed' we talk about the difference between being the hired help and the paid expert… Being positioned one way means you end up being mistreated by clients, overworked and underpaid… And being positioned the other way means you get to charge premium prices, work with the best clients and work with people who truly appreciate the value of what you do… For show notes, podcast updates and additional resources head over to:http://therenegaderecruiter.com/ [2:29] Positioning is basically how you view yourself in the market and how your competitors view you and how your clients and candidates view you in the market. [2:58] There is really 2 ways that you can viewed or positioned. You can be positioned as what we call #1 The hired help or #2 The paid expert. [3:15] Its like the difference between hiring a interior designer or a painter and decorator, if you think about it both essentially do very much the same thing. [4:20] The hired help gets told what to do and when to do it. The paid expert is a leader and they work with clients on their terms. [5:13] The mistake that i think a lot of people make is that they believe there clients want the hired help rather than the expert and intact ill even go as far to say that clients sometimes even think they want this aswell. The truth is they don't. [5:34] Most people are walking around with an umbilical cord in hand looking for a new place to plug it in. [8:10] The problem is perception. Are you perceived as and expert by your potential clients? [8:18] It is possible to know everything there is to know about a certain subject. [9:44] If what you've done so far hasn't worked, working with the hired help why do you think its going to work again. [10:35] There's less resistance then from your client when you're perceived as the expert. [11:01] One way of having authority status is by being and educator, and advocate for your clients. [12:11] Having a well defied niche. [14:55] Make an effort to write articles to attend to your area of expertise. [19:04] When you become a speaker, in seminars or panels its a great way to position yourself as an authority. [20:56] Getting interviews on local radio shows are extremely effective. [22:30] Your clients are more likely to trust you because you're an author of a book because your a public speaker, because they've herd your podcast. [23:21] All these things combined help you get perceived as an expert. [24:15] The key to your success as a recruitment or search firm owner is two fold really, marketing and mindset.

In this weeks episode of the 'Renegade Recruiter Unleashed' we talk about the Netflix original series 'House of Cards', After attracting a huge following and even winning a Golden Globe we will take a look at the main character, focusing on 10 things you can learn and apply to your Recruitment or Search Firm Business from Francis J. "Frank" Underwood Quotes.. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/ [3:02] #1 "If you don't like how the table is set turn over the table." [3:10] There are plenty of rules we have to live by but one isn't to sit by and just let things happen to you. If you don't like they way things are right now change it right now! [4:29] Theres no room for complaining. there's no point, there's no use, there's no benefit to it. [4:47] #2 "For those of us climbing to the top of the food chain the can be no mercy. There is but one rule, hunt or be hunted." [5:02] If you don't want to be thrown under the bus for things you have to be one step ahead. [5:29] Don't compete with your competitors, dominate them. [6:07] You need to be constantly going out there and hunting for new clients, hunting for new business. [6:37] The average consultant will get maybe one, two leads a week in. [7:14] #3 "The nature of promises Linda is that they remain immune to change in circumstances." [7:50] Unless its unthinkable its imperative you stay true to your word. [8:49] The most important relationship that you have right now is the relationship that you have with yourself. [12:47] #4 "There is no better way to overpower a trickle of doubt than with a flood of naked truth." [12:57] The truth will always overpower doubt. So know your facts. [14:41] If a client gives you a glowing testimonial about how great you are there less likely to leave you and go work with your competitors. [15:22] #5 "Appeal to the heart not to the brain." [15:28] All buying decisions are made based on emotion and justified with logic. [18:13] As human beings were motivated by one of two things, to avoid pain and gain pleasure. [19:24] Tap into your clients emotions to get them to make a decision. [19:32] #6 "From this moment on you are a rock. You absorb nothing, You say nothing and nothing breaks you." [19:53] Sometimes its better to be a fly on the wall. [20:14] There are over a hundred different ways the you as a recruitment or search firm owner can generate leads. Most recruiters only know three or four. [20:54] If you haven't pissed somebody off by 11o'clock in the morning then your not doing sufficient marketing. [21:55] The only thing that you can really measure in your business is results. [23:04] #7 "To improve is to change, To perfect is to change often." [23:25] Being static isn't the way to achieve anything. [25:15] #8 "There are two types of vice presidents. Doormats and Matadors. Which do you think i intend to be." [26:13] #9 "I wouldn't be sitting here if i wanted a shoulder to cry on." [26:32] You must accept 100% responsibility for absolutely everything in your life. [27:32] #10 "Even Achilles was only as strong as his heel." [27:39] Don't let your weakest point be your downfall, whatever it may be. Work at it so it doesn't become an easy target.

In this weeks episode of the 'Renegade Recruiter' Podcast we talk about growing your recruitment or search firm buisness by applying some strategies used by Disney. Do you want to increase leads and improve your personal earnings? Of course you do! Today we will cover 4 lessons used and proved to work right now by Disneyland. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/ [3:14] There aren't many places in the world that can boast a bigger average spend per person than vegas… but disney can! [4:27] If Disney can set a minimum criteria for you to ride in their teacups why don't you set a minimum criteria for your clients too? [5:15] You do not have to work with everyone. [5:24] You should have a minimum criteria that your potential clients must meet before you even consider them as fit for your business. [5:50] Your business. Your rules. [6:08] The industry norm for contingency recruiters filling roles is 30%. [6:20] What that does mean is that 60% of the time you are working you will never ever get payed for it. [7:00] Whats your minimum criteria? [7:21] If your not turning clients away, if you've got no standards then your bound to have some bad clients. [7:54] Lesson number one, have some criteria and decide who you will work with and also who you won't work with. [11:37] Just go and test it! [14:50] If you haven't got a cue of people waiting to talk to you thats costing you millions in lost revenue. [15:10] Market aggressively. Position yourself as a leader. [17:06] Most recruitment and search firm owners spend most of there time and energy hunting and searching for new buisness and looking for new clients. [17:28] It is 100 times easier to get someone who's already spent money with you to spend more. [18:55] You should have a VIP or a premium offering in your buisness. [20:31] Every time that you have a buisness development meeting with a potential client ask them for the buisness. Books - Terry Edwards - The Persuasion, Influencing and Sales Recipe For Recruitment and Search Firm Owners: The Quick and Dirty Secrets For Increasing The Sales In Your Recruitment Business

In this episode of the 'Renegade Recruiter Unleashed' I interview Vicky Fraser aka 'The Small Business Ass Kicker' ... We talk about the results Vicky has achieved in her business, how she did it and some of the obstacles she had to overcome along the way.. If you've ever wished there was a manual for the kind of stuff that really happens when you first start a business... You know, the frenzied work on everything that comes your way, the dry-mouthed panic during the fallow times, the crushing despair as you realise running a business never ever stops then you'll love this interview... For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/ [3:46] You can't fire me because i quit! [7:45] Most people are pretty good communicators face to face, especially when they are talking about something that they know really well. [7:57] Communicating with their clients is simply communicating with another human being and thats all it is. People do business with people and not with businesses. [8:30] Just write the way you talk! [8:59] Get somebody to ask you about how you can help them solve their problems and just record the conversation. [14:45] All of that stuff is scary and it makes you push yourself out of your comfort zone and if you don't push yourself out of your comfort zone you're never gunna achieve what you could and you're never gunna risk failure and you're never gunna risk rejection and you don't learn anything from constant success. You learn from your little failures. [15:00] The only real failure is if you give up. [15:42] If you always do stuff that you know you're gunna get right you're never gunna learn anything and if you make mistakes and learn where you've gone wrong (if you feel safe to do that and feel ok to do that) then you can push yourself and safe in the knowledge if you do make a mistake thats ok, It doesn't mean that your stupid or a failure or anything else. It means that you're learning something. [16:11] We think that people are paying more attention to us than they actually are a lot of the time. [16:57] "Never compare your insides to someone else's outsides." - Rob Lowe [18:03] Other peoples opinions of you in none of your damn business! [18:34] What you see is not necessarily the way things are. [24:01] You might be in a different industry but people are people are people and everybody has a problem that needs solving and if your product or service doesn't serve a problem for somebody then you shouldn't be selling it. [25:02] Its not the buisness its the people. [28:29] I don't abandon a company because they've make a mistake, i abandon a company because they don't deal with the mistake well. [28:40] There's very few mistakes that you can make that are completely irredeemable. [29:24] Its okay to sometimes not do what you would like to because you learn from it and move on. [29:47] Nobody cares about you and your buisness except you and your mum! [30:27] Everybody has an interesting story to tell but it doesn't come out from most business owners because they're afraid of standing out. [31:48] You don't have to be over the top crazy because sometimes it can seem a little but forced, don't try and be like somebody else but if you're just you…You know, really you and really honest about who you are and what you're doing and the people that you're trying to help you're gunna stand out automatically and in a quieter way than the kinda bells and whistles and Donald Trump. [34:34] Getting there attention first of all. Creating some interest/ Desire and the final thing is action. So your telling the reader exactly what you want them to do. [35:41] If you want somebody to do something you've gotta assume people want too be lead around and they wan too be told what to do, so you have to tell them in no uncertain terms. What to do, whats gunna happen when they do it, whats gunna happen if they don't do it and then tell them what to do again. [36:58] If you're getting results and people that you're working with are getting results and you're helping them then thats good, thats enough. You are enough. [37:56] We're prone to focus on the negative in our lives, everybody is because it's kinda an evolutionary survival trait. [39:04] As soon as you have a thought pop into your head that is kinda doing yourself doubt take it out and have a look at it and say is this really true or is my brain distorting it and 9 times out of 10 its not true at all. [40:26] Our brains are amazing and there also really stupid. [42:18] Everybody starts from somewhere or nowhere. [43:48] Nothing has any meaning but the meaning you give it. [47:39] When you run your own business you've got no accountability unless you go and find some. [52:51] Stop looking around at what everyone else is doing and concentrate on what you're doing. Books - John Caples - Tested Advertising Methods Claude C. Hopkins - Scientific Advertising Robert Cialdini - Influence: Science and Practice Charles Duhigg - The Power of Habit Websites - http://www.businessforsuperheroes.com