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"A habit is not the same as a goal. The habit is the thing that you do. The goal is the outcome." - Darin Persinger
"I think that it's harder than ever to just get going to do something because of all this information and the emphasis on technology."- Darin Persinger
"I can't chase the shiny things. I have to be serious and do the stuff that matters in my business so..." - Darin Persinger
Even if you see someone acting in a very positive, glass-is-half-full type of thing, do you think it's fair to say that that might be partly -- not completely, but partly an illusion? - Darin Persinger
"Become the marketer, become the storyteller of what it is that you do and how good you are at doing it if that is the case. And if you are good at what you do and you do know things more than anyone else, why would you be shy about that?" - Darin Persinger
"Whatever you're thinking about doing, run it through a filter of: am I willing to be committed to this thing for nine months at a minimum?" - Darin Persinger
"Sometimes the plan might not be perfect but if you just follow through with it, it will be better than trying to redo the plan halfway through. Just keep going." - Darin Persinger
""Yeah, I tried that one time. That didn't work." Anyone who talks like that in your office, get away from them as soon as possible." - Darin Persinger
"Pick up the intensity. Stop putting in 12-hour days. Start putting in six- and eight-hour days but just be more intense." - Darin Persinger
"And what they found is that every day there's 2.4 billion conversations about a brand." - Darin Persinger
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