"There's brilliance in the marketing of knowing your audience of: hey, what if I just tell people that they can do whatever they want and they'll still be successful?" - Darin Persinger

"Productivity is a very personal thing, no different than diet or exercise." - Darin Persinger

"How are you becoming the market leader if you look exactly the same, you sound exactly the same, and you do exactly the same as your competition?" - Darin Persinger

"But if I'm focused on only what happens in the next three months or six months of things then, yeah, everything's a big deal and I don't want that. I don't want to operate my business from a place of emotions." - Darin Persinger

"We're in business to help this person achieve this result or solve this problem. That's what your mission should be, plain and simple." - Darin Persinger

"So I think the biggest leverage point that you can add to your business is really effective direct response marketing." - Darin Persinger

"I think the biggest thing that you learn is how quickly you can change it and then also how automatic it becomes." - Darin Persinger

"Time is more valuable than money, but right now if what you have is time and you don't have money, use your time to make the money then use the money to buy back your time." - Darin Persinger

"So I just think debt is the biggest hurdle, the biggest roadblock that you are going to have to truly becoming rich." - Darin Persinger

"To move from stability to thriving is not going to get you there. You need to become an action-taker. You've got to do work, one of the Rich Habits." - Darin Persinger