The Making Agents Rich Show with Darin Persinger & Jonathan Rivera

"When I sit down to think about my target audience, I’m looking at them on the spectrum level now and go: Are they sitting in avoidance or are they sitting in obsession?" – Darin Persinger

"As I got back into real estate sales here in the last nine months, the easiest people for me to talk to that I have immediate affinity with is the other business owners." - Darin Persinger

"A lot of real estate agents do is not necessarily focus on the things that are successful but the ones that are the most creative, the one that they like the most, or the ones that get the most hype." - Darin Persinger

"Lead generation is about you telling your stories. Lead conversion is about them telling you their stories." - Darin Persinger

"I think it's easy to sell that ego-driven thing to real estate agents, to go: The only way to succeed is to be well-known." - Darin Persinger

"I would ignore paying for buyer leads that are off of someone else's listings and turn around and take that money and go get myself some seller leads so I can have those listings now." - Darin Persinger

"You have to make sure that you have the right process in place, you have the right people in place to do that, and you're doing it at the right time." - Darin Persinger

"If your business deals with having to get one-to-one, face-to-face with someone and you're not approachable, you're sunk." - Darin Persinger

"Are people selling a fantasy or are they selling a dream? To me, when someone is selling the idea of getting into an orbit in your business, that's a fantasy. It doesn't actually exist in the real world." - Darin Persinger

"And I think that's what people are looking for in business. What's the one punch that I can throw that will knock someone out? I don't think it exists unless you're Mike Tyson." - Darin Persinger