The Making Agents Rich Show with Darin Persinger & Jonathan Rivera

"Bullets should not give it away. They should create curiosity. They should create intrigue. They should create mystique." - Darin Persinger

"What could be happening is people aren't spending enough money to see it really take hold and so they get stuck at 10%, because they get a little scared." - Darin Persinger

"Normal people live paycheck to paycheck. Real estate agents live transaction to transaction. The first step you need to do is get away from that." - Darin Persinger

"If they're willing to mislead and manipulate their co-workers around their office in order to sell a truck to you, what are they willing to do to you?" - Darin Persinger

"I don't know any relationship that I have that started off with misleading and manipulating on either side." - Darin Persinger

"You can write all of your own content if you have the time for that. I prefer to have my real estate agents that I work with selling homes and paying me to write their content because I think it makes more sense on their balance sheet." - Jen Miller

"We're getting too focused on the idea of a relationship, of like a one-to-one relationship versus building assets that can create that trust." - Darin Persinger

"Where are the content blitzes? I know we have call blitzes. Brokerages bring all the agents in, buy them pizza, and say, "Okay. Let's call and interrupt and annoy as many people in town at once as we can."" - Darin Persinger

"If you were able to start converting that middle 60% instead of just confirming with the people who are already ready to go." - Darin Persinger

"What they're saying is consumers rely on word of mouth two times to ten times more than paid media." - Darin Persinger