The Making of a Dental Startup

The Making of SMILE & CO. - Episode 2


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Inevitably, life is filled to the brim with victorious highs and disappointing lows. Whether we lack the will to throw aside our covers in the morning or feel tempted to skip a daily gym session, each of us must summon the motivation and courage to press forward. Of course, this challenge is particularly difficult for those who want to build success from scratch. Join in as Michael speaks with Dr. Ashley Joves about her in-the-works dental practice, SMILE & CO. From worrisome health complications to inspiring community efforts, Ashley's revolutionary journey is sure to inspire the entrepreneur and warrior in all of us.


Time-Stamped Show Notes


  • [2:50] ��� Michael emphasizes the challenges that come with starting something from scratch and recaps events from episode 1.
  • [03:51] ��� Ashley tells us about her meeting with Taryn Grows from the Folsom Chamber of Commerce in a local coffee shop. Taryn has helped her connect with the Folsom community and network with other small business-owners.
  • [6:40] ��� When asked how she views Chambers of Commerce, Ashley responds with, ���As a startup, I think it's a little too early to close doors on potential clients.��
  • [9:16] ��� The trenching and framing of SMILE & CO. has been completed! Now Ashley and her team are deciding where to place electrical outlets and other amenities. Her walls will be built from frosted glass for an open feel without sacrificing privacy.
  • [11:25] ��� In order to preserve a beautiful open buttress and high ceilings, Ashley will most likely use scrim to reinforce her building and hold insulation in place. Her contractor recommends the sturdy material for a wide range of projects.
  • [12:45] ��� Ashley receives an impromptu call from her contractor, Dave. Listen in on their conversation!
  • [14:03] ��� Michael reminds us about the members of Ashley's team.
  • [17:03] ��� More about Ashley's awesome team��_
  • [24:45] ��� Ashley and her team were blown away by the look of the exposed ceiling. Unfortunately, hiding wires and piping when the walls are built with glass is both challenging and massively expensive.
  • [26:54] ��� Unbeknownst to her, Ashley's team removed one of the glass walls and replaced it with a regular wall. Although they have yet to complete the incorrect well, Ashley is upset about the change.
  • [30:00] ��� Ashley hopes to install cabinets from IKEA instead

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The Making of a Dental StartupBy Ashley Joves

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